Elevate Your Brand with Corporate Promotional Video Production

Video content has exploded as a powerful way for brands to connect with their audience. But simply posting smartphone videos doesn’t cut it anymore. To truly elevate your brand, you need high-quality, strategic corporate promotional videos.

In this article, we’ll explore what goes into professional video production and how it can benefit your brand.

What is Corporate Promotional Video Production?

Corporate promotional videos are a type of marketing video created with the objective of promoting a company, product, service, initiative, or brand. The role and goals of corporate promotional videos are multi-faceted.

Corporate videos aim to increase brand awareness, engagement, and trust from both internal and external audiences. Promotional videos highlight an organization’s mission, values, culture, products, services, and impact.

TARGET AUDIENCES

Corporate promotional videos target several key audiences:

• Current Employees: Promotional videos are an excellent way to communicate new policies, programs, training, and internal resources to employees. They can also recognize staff achievements and boost morale.
• Prospective Clients: Promotional videos give potential customers a memorable visual overview of a company and its offerings. They aim to build interest and trust.
• For Recruitment: Promotional videos provide candidates with an inside look at company culture and work environment. They help attract top talent by showcasing the employer brand.
• General Audience: Promotional videos tell a company’s story in an appealing, concise way to the general public. They bring awareness to the organization and its mission.

In summary, corporate promotional video production creates visually compelling content to promote brands, products, services, and initiatives to both internal and external stakeholders. The strategic goal is to increase awareness, engagement, trust, and ultimately conversions.

TYPES OF CORPORATE PROMOTIONAL VIDEOS

There are several common types of promotional videos produced for business purposes:

• Sales & Marketing Videos: These videos promote an organization’s products, services, or initiatives. They aim to increase brand awareness and generate leads or sales. Examples include product demos, service explainers, event promotions, and campaign spots.
• Customer Testimonial Videos: Featuring customer stories and reviews, these videos build trust and social proof. Satisfied clients describe their positive experiences working with the company.
• Corporate Training Videos: Used for employee onboarding and development, training videos educate staff on policies, procedures, safety, skills, and more. They provide an engaging training medium.
• Recruitment Videos: By giving candidates a look into company culture, recruitment videos entice top talent to apply. They showcase employer brand and work environment.
• Brand Videos: Brand videos promote the organization’s overall identity, values, and culture. They take a storytelling approach to increase awareness and connections.
• Internal Communications: Leadership can update staff on company news, milestones, or changes through compelling internal promotional videos.

The strategic use of various promotional video types allows an organization to effectively communicate with and persuade their target audiences.

Production Process

1. Creating an effective corporate promotional video involves a multi-step production process:
   • Consultation and Strategy: The process starts with learning about the client’s business, objectives, target audiences, and video goals. A strategy is formed to align the video concept with the desired messaging and outcomes.
   • Scripting and Storyboarding: The script outlines the verbal message and story arc. Storyboards visualize the script and style frames design the overall video look and feel. These steps ensure the video stays on message.
   • Production and Execution: With style frames as a guide, production involves filming live-action and/or generating animation. The video is given life through directing, cinematography, motion design, visual effects, voiceover, sound design, and editing.
   • Final Video Delivery: The video production company provides the final edited video file in the required formats and resolutions. Delivery may also include usage rights and video marketing strategy to help promote the video.

   Following this structured process with clear objectives, expectations, timelines, and budgets mapped out ensures an efficient, high-quality corporate promotional video production. The collaboration between client and producer is key for bringing the vision to reality on time and on budget.

Benefits of Corporate Promotional Videos

Trust-Building

Promotional videos allow companies to put a human face on their brand. Seeing real employees and hearing authentic messages helps build trust with viewers. Videos convey transparency and let companies showcase their mission and values. This fosters a connection and rapport with the audience.

Audience Engagement

Videos are inherently more engaging than static content. They command attention with visuals and storytelling. Promotional videos can educate and entertain viewers while conveying key messages. This drives stronger engagement than text alone. Videos also spread easily on social media, expanding reach.

Conversion Rate Optimization

Videos can motivate viewers to take action. They allow companies to demonstrate products, explain services, and make compelling calls-to-action. Videos on landing pages have been shown to improve conversion rates. Promotional videos are versatile conversion tools.

ROI

Though production costs are higher, videos provide excellent return on investment. They can be repurposed across platforms to maximize value. Stronger engagement and conversion from videos result in higher sales and lower customer acquisition costs compared to other content formats.

Pricing and Timelines

• Time to deliver a typical promotional video: 3 to 5 Weeks
• Complexity level: Expert
• Price Range: $2,000 to $5,000

Frequently Asked Questions

What is corporate video vs promotional video?

Corporate videos aim to inform and engage employees or stakeholders with helpful content about a company’s operations, mission, values, internal news, etc. They cater to an internal audience.

Promotional videos aim to persuade potential customers to purchase products/services or convert site visitors into leads. They cater to an external audience and directly support sales goals.

How long should a CEO video be?

For maximum impact, CEO videos are best kept between 1-3 minutes long.

A 1-3 minute video allows a CEO to:

• Introduce themselves
• Share a brief company vision
• Highlight 1-2 key messages

Going beyond 3 minutes risks losing audience attention and retention of key points.

To convey complex topics, it’s better to create a series of short videos instead of one very long video.

What makes a good promotional video?

• Clear, concise messaging – Get to the point quickly and memorably.
• Visual impact – Use strong imagery and graphics that reinforce key messages.
• Engaging tone – Strike a balance between professional but approachable.
• Call-to-action – Include a clear CTA tied to your goals.
• Quality production value – Invest in proper lighting, audio, editing, acting.
• Length between 1-3 minutes – Avoid dragging on too long.
• Multichannel optimization – Adapt for various platforms like YouTube, Facebook, etc.

What is the client’s role in corporate promotional video production?

Here are the key responsibilities of a client during corporate promotional video production in a featured snippet style:

• Provide a clear brief – Define goals, target audience, call-to-action.
• Share brand guidelines – Logos, fonts, color schemes.
• Provide assets – Images, graphics, animations.
• Review scripts/storyboards – Ensure it aligns with messaging.
• Arrange locations/staff access for filming.
• Assign a point person to coordinate with the video team.
• Give feedback on rough cuts.
• Help promote video once complete.

Let Our Award-winning Video Production Company Create Your Next Video

After reading this guide, it should be clear that investing in a strategic corporate video is one of the most effective ways to elevate your brand in today’s crowded marketplace. But be wary of amateurs offering cheap video production. Low quality videos can actually damage your brand credibility.

For professional, high-impact marketing videos, you need an experienced team you can trust. That’s where Motionify comes in.

Why Choose Motionify

Quality Production

Our in-house team has years of experience handling all aspects of video production at the highest level. From Hollywood-style cinematography to crisp editing and polished sound design, we create corporate videos that rival TV commercial quality.

Creative Storytelling

Beyond technical expertise, we pride ourselves on artful storytelling that connects with viewers and drives results. Our creative directors, producers, and cinematographers will work closely with you to craft a compelling video aligned to your brand and goals.

Results-Driven Approach

With every video project, our focus is on ROI. We employ proven video marketing techniques to boost your engagement, leads, and sales. Our videos help you achieve your business objectives and provide excellent return on investment.

For professional, results-driven corporate video production, choose the award-winning team at Motionify. We’ve produced the best company promotional videos for organizations like Aquarius Lawyers, Renfra, Dopplr and more. 

Let’s discuss how we can create videos that elevate your brand today!