How to Customize Shopify Theme?

One of the simplest ways to start an online store is to use Shopify for your ecommerce solution. Shopify has a robust system of software solutions that allows you to quickly and easily start your online store. But what kind of features do you need? Here are Shopify custom design tips to help you decide how you can make your site as functional as possible.


Tip 1 

Creating your own ecommerce store

can be extremely confusing. You’ll have to choose a theme, add in products to sell, create shopping carts, and more. And then you’ll have to take care of security issues, optimize for search engines, and more. When you use Shopify as your solution, you can create custom designs and functionality, test features out and then modify and update the theme.

There’s a wide range of customization options available when you build a Shopify store. You can choose from hundreds of different pre-built themes or create your own. If you’re going to use pre-built themes, you’ll also have access to a wide range of add-ons such as social networking icons, product previews, customer reviews, and more.


Tip 2

One of the best features of Shopify is its theme customization.

Once you’ve chosen a theme and created a website, you can create custom designs for the entire site. You can use text, images, colors, links, and more. All this is made possible through a robust customization process.


Tip 3

Shopify offers over 15 different pre-built themes for you to choose from.

Many of these are highly customized and are suitable for both online and offline shopping. However, not all of them are free. In fact, Shopify offers free theme customization. If you want to completely change the look of your website, using a free theme is the best way to go.

The reason why Shopify is such a great choice for ecommerce websites is that they offer a comprehensive selection of pre-built themes, as well as Shopify theme customization services. With their pre-built themes, you can build a website that looks exactly like you want it to. If you do not know how to use a certain feature, they provide detailed instructions on the best way to utilize it. Shopify provides an excellent number of themes to choose from, so no matter what type of business you are in, you can easily find a theme that is perfect for your site. Another advantage to choosing Shopify for your ecommerce site is that they offer a full inventory of as templates, which allows you to instantly start building your site.

For any type of digital agency, hiring a professional that specializes in online marketing, web development, and ecommerce design can be a time-consuming and high-cost process. Instead, with Shopify, you can get your css templates created by a professional digital agency, so you can immediately begin utilizing all of the features available. By using a digital agency, you get the added benefit of having the latest in digital marketing and ecommerce technology, as well as the expertise to create your custom design. Shopify’s high quality css templates are easy to use, so even if you do not have a lot of experience with creating websites, you can still easily set up your store and begin making sales.


Boon Theme and Flex Theme - Analysis

Shopify Attraction Theme 

The Shopify Attraction Theme is a great way to start an online store. When you have a site with no products or little information, it is easy to attract visitors with a site that has all the elements you need for a successful business. In the beginning, the Shopify store front page may not be very attractive. But as your business grows, you can add more attractive designs and features to increase your site traffic and profits. The Shopify theme comes with Shopify templates that allow you to build your store in a matter of minutes.

The theme comes pre-installed with Shopify tools that help you create your online storefront. You can add a variety of features to your site in just a few clicks of the mouse. It integrates with popular search engines like Google, Yahoo, and Bing, so that when people perform searches on a particular topic, your Shopify website will appear at the top of the list. When someone makes a purchase from your site, you will receive payment through credit cards, PayPal, and other secure payment methods from the selected vendors. The theme also provides several plugins that can be used to display various kinds of products, links, and advertising banners, all in one interface.

You can make use of the Shopify Theme by adding custom codes to your website, which displays your products and services in a unique style that is distinct from others. You can also include different types of media on your website, such as graphics, video, text, and audio. By using these features, you will be able to customize the look, and feel of your online store, which will attract more customers, increase sales, and boost profits.


Shopify Boon Theme 

Using the Shopify Boon Theme, you can easily build an online store that is not only visually appealing but interactive as well. With the Boon Theme, you have the opportunity to add both search engine optimization (SEO) and social media elements to your website. This theme also gives you the chance to add content to your site. The Shopify Store Builder also allows you to create your own Shopify store, if you are looking to start your online store from scratch. This theme is perfect for those who are looking to increase their traffic levels by building an online store that offers products and services that are specific to their target audience.


Shopify Flex Theme

Another popular Shopify theme is the Shopify Flex Theme, which is very flexible and useful for both new and existing businesses. The Shopify Flex Store Builder offers different options, allowing you to create the perfect shopping experience for your customers. It allows you to fully customize your store, by changing the appearance, colors, logos, products, and much more. You can even change the layout and appearance, on the fly, whenever you need to.


Do not lose 24% of your customers without having explainer videos

24% of consumers are making more purchases due to ads on social media than they did last year – Here is the source for the stats

https://www.lemonlight.com/blog/67-video- marketing-stats-you-need-to-know-for-2021/

Videos have become a norm for any social selling. But why explainer videos are important for online businesses? Explainer videos can help in making people understand things better. This is especially important if you are trying to sell products online. It would be hard to explain complex concepts like marketing plans, business strategies, product information etc in short so explaining these things to people would take a lot of time and effort.

1. Website branding

You can add explainer videos to your website as well as a blog in the form of images or links. A video posted on your website can reach more viewers. But this will be easier said than done, as it would need higher bandwidth and storage space. There are many social media platforms that allow users to upload videos.


2. Social Selling

You can use social media platforms to get more viewers. These sites allow users to post brief one-minute long videos that are targeted for specific purposes. You can attract people to read more about your products by using captivating headlines and interesting information. You can make your videos entertaining and informative by adding relevant keywords and
sub-headlines in your titles. Adding captivating and powerful headlines in your videos will definitely hold the attention of your viewers.


3. Facebook and Twitter Selling

You can also use Facebook and twitter to promote your videos. Social media platforms such as Facebook and Twitter allow your audience to post comments and share your content. People on these social media platforms are already interested in engaging in online conversations. Through your engaging content, they will feel compelled to share it with their friends. You can also optimize your Facebook and Twitter pages so that you will be featured as a “top follower” and gain more exposure through Facebook and Twitter ads.


4. YouTube Selling

YouTube is also another great site where you can publish your video content and gain more exposure through YouTube advertisements.You can create high-quality videos regarding your product and post them on YouTube. By doing this, you will be able to reach more viewers on these popular social media sites. Why is it important to submit your YouTube videos to popular video sharing websites? YouTube is a highly visited website by many internet users. In order to increase the visibility of your product and maximize your exposure, you can submit your videos to popular video websites such as YouTube. You can also increase the number of clicks you get from your target market by sending them to YouTube when they search for the product you are offering.


5. Search Engine Optimization

Why explain videos are important in terms of SEO? Search engine optimization (SEO) is the process of making your website more visible to search engines. For this reason, you can use animated videos to make you site more noticeable on search engine results. You can also have your website optimized by using text, Meta tags, images, and other SEO techniques. However, you must make sure that your website is submitted to all major search engines in order for you to achieve maximum impact. Your SEO efforts will be useless without being indexed by major search engines.

Why Explainer videos are important for your business? These videos can easily help you improve the number of viewers who visit your site. You can also enhance the number of clicks and conversions from your target market. These videos can help you increase the number of sales from your target market and ultimately help you achieve success in your online business.




Top 10 reasons why Woocommerce is best For Retailers

The most popular WordPress eCommerce version is WooCommerce, and it is the WordPress – Woo Commerce combo that defines the core of WooCommerce. Woo Commerce is free, but can be expanded to add Woocommerce Analytics, email marketing, CRM, etc. Let’s have a quick look at the top 10 reasons on why WooCommerce is best for Retailers

1

WooCommerce can be used by anyone, so even if you have already managed to get your WordPress site launched and forget to launch it, you will still be able to handle WooCommerce. The modularity benefits retailers using Woo Commerce in two ways: they have the ability to develop e-commerce – specific extensions for Woo Commerce only, and the service providers using it have access to the ability to do e-commerce – specific applications such as Woocommerce.


2

Use the WooCommerce Private Store to ensure that additional parts of your business remain hidden from the public. The method used in this add-on allows B2B users to log into their account and access the private Woo Commerce wholesale area. Use the Wholesale Order Form to maintain the standard Woo Commerce layout for your retail customers and set different prices for wholesale rolls.


3

WooCommerce store owners who, for example, want to offer exclusive products to customers with user accounts may find this option useful. If you need enhanced visibility options to restrict your products to individual users or certain wholesale roles, you must use Woo Commerce Wholesale Pro along with other plugins such as Woo Commerce Protected Categories. For those of you who want to hide other parts of your woocommerce, we recommend using it together with the other plugin for the wooCommerce Private Store, such as the checkout page.


4

If you are selling to both retail and wholesale customers, you may need a way to add a wholesale section to your existing WooCommerce store. If your Woocommerce Wholesale Store (B2B store) sells to retail or wholesale customers, you need to make it available in some way, such as through the Woo Commerce Wholesale Pro plugin.


5

The private shop WooCommerce plugin allows you to hide your entire business so that only your wholesale customers can access it. This plugin also connects your store to your Woocommerce account.


6

WooCommerce integrates with Google’s product feed, which quickly and accurately generates a Google product feed for your WooCommerce store. Several plugins for the Google Shopping Feed are available, making it easy to search for products in the Google Store quickly, easily and easily. This plugin is relatively new, but when used correctly, it is a powerful plugin that gives you a little insight into what you are looking for in the Google Shopping Feed. Add features, including the ability to choose which products you want to display in your WooCommerce wholesale and retail area, and increase the total sales of your e-commerce business tenfold. This plugin can be a great tool for setting up wholesale prices in a Woo store.


7

Price fixing in WooCommerce allows you to set sales across the store so you can select specific categories of products or even brands you want to include. You can set discounts as needed using things like “Get X,” “Buy X” or “Get Y,” set up stores for certain products like “Buy X, Buy Y” and even create coupons with Woo Commerce BOGO deals.


8

Once your WooCommerce store is finished and you have successfully created your products, you can plan how you can use them for sale on Google Shopping.


9

Woo Commerce Checkouts Field Editor is a free plugin that lets you customize the checkout experience for your shoppers. Direct departure from the Woo Commerce plugin allows your customers to skip the shopping cart page and go straight to the checkout. Below you will find an example of an order field for Woocommerce customers that we have created and adapted for order fields for checkout. [Sources: 0, 9, 10]


Sources:

[0]: https://www.wpbeginner.com/plugins/20-best-free-woocommerce-plugins-for-wordpress/

[1]: https://wisdmlabs.com/blog/sell-wholesale-woocommerce/

[2]: https://www.flycart.org/blog/woocommerce/buy-2-get-1-free-woocommerce-discount

[3]: https://www.cardfellow.com/blog/wordpress-woocommerce-wix-review/

[4]: https://wp-techsupport.com/8-advantages-of-woocommerce/

[5]: https://pluginrepublic.com/woocommerce-hidden-products/

[6]: https://learnwoo.com/woocommerce-plugins-wholesale-price/

[7]: https://blog.nexcess.net/10-reasons-to-choose-woocommerce/

[8]: https://www.cloudways.com/blog/must-have-woocommerce-plugins/

[9]: https://optinmonster.com/best-woocommerce-plugins/

[10]: https://www.bolt.com/blog/best-woocommerce-checkout-plugins/

[11]: https://wpmayor.com/top-5-woocommerce-wholesale-plugins/

[12]: https://www.metrilo.com/blog/private-woocommerce-stores-sell-customer-specific-products

[13]: https://websitesetup.org/woocommerce-online-store-tutorial/

[14]: https://elextensions.com/knowledge-base/sell-on-google-shopping-using-woocommerce-google-product-feed-plugin/

[15]: https://barn2.co.uk/woocommerce-wholesale/

[16]: https://woocommerce.com/products/wholesale-for-woocommerce/


Future of Software Development - Low Code Platforms

Introduction

There is a lot of talk about the future of low-code platforms in the open source world, but it is not away from us. Early stage developers develop apps and technology solutions with no programming knowledge, using platforms for developing low-code codes. Citizen developers can use low-code platforms with minimal training to share their business vision and applications. The rise of citizen developers as power users has led to a significant increase in the number of open source projects and the growth of the open source community. Today we look at the future of positioning low codes and code space for the next generation of high-tech applications such as mobile phones, the web and the cloud.


Low code platforms – Need of the hour

By further developing speed and market metrics, CIOs using low-code platforms can achieve a higher return on platform investment. By eliminating extensive encoding, low codes and platforms help bring applications to production faster. They allow users to develop and roll out apps as a viable product, regardless of the growing demands of their business. Low-code platforms allow companies to move from hybrid or even fully native apps to meet the needs of businesses. Projects are reduced from months to weeks or even days, and by accelerating their time to market they can also achieve higher returns.


Market Demand

As demand for low-code platforms continues to grow, developers will find that they will increase to meet this demand. It doesn’t matter if the developers are on board with the change or not; change is the path of least resistance. Where we are now is just the beginning of the new solutions that Low Codes and Platforms will deliver in the future.

The market is very keen to enable business professionals to provide mobile apps to all kinds of people, because there are low-code platforms that are designed for them. As more and more companies rely on low-code for their mobile app development needs, more and more myths will emerge. OutSystems is one of the first and most successful examples of a low-code platform that provides the extensibility required for apps. It is a great example of an open source platform with a high level of support for developers and users.


Minimum Viable Product

A low-code platform can help development teams build cross-platform applications using the same toolkit. As the name suggests, a low-code platform requires niche programming skills to use the platform for immediate business needs. These platforms enable developers to quickly develop viable products (MVPs) and explore new ideas faster and cost-effectively. It is intended to serve as a platform to empower more people to develop the software tools they need to do their jobs more effectively. By building highly customized, scalable and secure solutions, companies can position themselves successfully for the long term.

At the highest level, a low-code platform helps companies to better prepare for a bold future of software development. By using high-level tools such as Java and Java EE, Java development teams can focus more on innovation and meet the needs of the modern company.

Gartner estimates that by 2020, more than 80% of all new enterprise apps in the US will be created with a high productivity tool and low code platforms. It is therefore no surprise that low-code platform is the future of the enterprise app, as it increases efficiency. With COVID 19, low-code platforms like Appian can help companies develop tailored software that can make changes quickly. Unlike platforms that have been developed with other technologies, developers of low-code platforms need to connect their platforms to create more data sources.


Industries that adapt Low code platform

Many other software companies have tried to exploit the need for low-code and low-code platforms. Low code, or “code platforms,” have become an added bonus in addition to meeting business needs and are used in a wide range of industries, from healthcare to financial services to healthcare. Although they cannot completely replace the manual, coding, low-code, and code platforms, they have features that can bring added value to DevOps, such as flexibility, scalability, performance, and flexibility. [Sources: 9]


Conclusion

With a low-code platform, developers can have micro-functionality, also known as a microservice, and without having to avoid using infrastructure code. Code platforms help them meet their own business application needs without having to wait for them. While low-code platforms require a professional developer who can work within the constraints of the platform, the App Creator’s no-coding platform is accessible to business users. Low code platforms are indeed the future of software development

Sources:

[0]: https://www.clariontech.com/blog/how-low-code-development-helps-small-businesses

[1]: https://www.itproportal.com/features/low-code-the-future-or-a-fad/

[2]: https://builtin.com/software-engineering-perspectives/covid-19-future-low-code

[3]: https://medium.com/rintagi/low-code-development-what-to-look-forward-to-in-2020-e3a7802c7ad0

[4]: https://monday.com/blog/builders/why-low-code-and-no-code-are-the-future-of-enterprise-applications/

[5]: https://www.eweek.com/development/low-code-platforms-make-full-stack-development-easier-faster

[6]: https://www.techrepublic.com/article/is-low-codeno-code-the-future-of-application-development/

[7]: https://enterprise-cio.com/news/2017/sep/21/truth-about-low-code-platforms-debunking-myths/

[8]: https://www.cio.com/article/3250490/why-low-code-platforms-are-the-future-of-app-development.html

[9]: https://www.hpe.com/us/en/insights/articles/how-low-code-no-code-platforms-may-reinvent-devops-2007.html

[10]: https://research.aimultiple.com/low-code/

[11]: https://www.bmc.com/blogs/low-code-vs-no-code/

[12]: https://yourstory.com/2018/03/future-proof-low-code

[13]: https://avi.com/blog/low-code-app-development-fad-or-the-future-of-app-development/

[14]: https://dzone.com/articles/low-code-the-future-or-a-fad

[15]: https://en.wikipedia.org/wiki/Low-code_development_platform

[16]: https://www.consultancy.uk/news/23547/guy-mettrick-and-mike-heffner-on-low-codes-future-in-consulting

[17]: https://www.information-age.com/low-code-cios-digital-transformation-123487033/

[18]: https://www.processexcellencenetwork.com/tools-technologies/articles/why-low-code-platforms-could-be-the-new-normal

[19]: https://www.101ways.com/2019/08/16/is-low-code-development-a-threat-to-software-engineering/

[20]: https://www.zoho.com/creator/decode/low-code-platforms-the-digital-transformation-essential/

[21]: https://www.ongoframework.com/blog/the-rise-of-low-code-platforms-in-mobile-app-development.html

[22]: https://www.smartsheet.com/all-about-low-code-platforms

[23]: https://www.progress.com/blogs/hype-vs-reality-are-low-code-platforms-the-right-approach


Magento 2 Vs. Shopify – Comparative Study

With the release of Magento version 2.0, Magento has upgraded their technology base to be an ideal solution for all business sizes. On the other hand Shopify recorded their highest growth in the recent times. Shopify is an easy-to-use way for anyone to build a store. As it is a SaaS based model, customers have to pay a monthly fee to use it, and it’s capable of supporting both beginner and high-volume stores.

For retail and ecommerce players, choosing the right online store platform is incredibly important. This sets the stage for a successful, or unsuccessful, ecommerce business. Shopify and Magento are often pitted head to head in the race for the best ecommerce platform, although they are really completely different. We’ll understand how Magento and Shopify are different by focusing on the new features of Magento 2.

Pros of Shopify

  • Shopify is a software-as-a-service (SAAS), meaning users pay a monthly subscription fee to access the Shopify software. 1) Basic $29/month 2) Pro $79/month3) Unlimited $179/month
  • By paying more per month, Shopify users are able to access more features like abandoned cart recovery, gift cards, and advanced reporting.
  • Companies that are using shopify can engage an agency for the full blown activities right from idea to development to marketing as the development efforts are less when you compare with Magento
  • Shopify platform is known for its speed and scalability on products

Pros – Magento 2

  • Magento is the most commonly used ecommerce platform. As per google analytics, they claim 14% of the top million sites
  • Magento uses PHP and it is an open source platform. Open source means the source code is freely available and can be modified. With Magento, template code can be altered to suit specific store needs, while with Shopify, it cannot.
  • Magento has over 5,000 add-on extensions (free and paid) which gives the advantage when it comes to capabilities.
  • The Magento 2 upgrade in theme development has drag and drop visual editing. This allows non-coders and coders alike to create colorful sites in no time.


Cons of Magento 2

  • With Magento 2 at the helm, Magento users may definitely need to enlist full-time services of a developer to set up and manage the store, so this must be factored into potential costs.
  • With the release of Magento 2, it’s not as clear if the speed of the platform is increased.
  • You have the cut-off timeline of June 30th to upgrade it to Magento 2. With the distress times, many users may not afford to purchase Magento 2 licenses or hire developers to upgrade it to Magento 2. Even for open source community, it will be a costly affair

Cons of Shopify

  • Shopify uses Liquid as the coding language. This makes Shopify a fine solution for simple stores, but not ideal for more complex ones with specific advanced functions that require changing the source code.
  • Shopify charges transaction fees for payments made through external payment gateways like PayPal, Braintree, and Authorize.net.
  • Shopify has the limited community contribution and it is still evolving

Conclusion

Are you planning to create a quick store to handle 100 products? Or do you want to migrate your Magento 1 to 2 for 100 products? Shopify may best suit your needs. If you’re looking to develop an online store with unlimited potential with omnichannel, PWA and others, then Magento is likely better.


Future Of Marketing

Marketing is about to change forever, at least advertising is about to change. Why? Since consumers behaviours are changing in pretty dramatic ways. We expect at least many of those changes will spill over into Business-to-business promotion practices as well.

Here are a few of the changes to which you’ll need to accommodate so as to acquire hearts and the minds of today’s customers.

Brand & Customers

Brand and your product have to be authentic. Peer-to peer guerrilla advertising is crucial to success. Offline and online worlds have blurred, use both. Brand loyalty is uncontrollable; brand passion is more powerful than ever before in the past.

Connect the dots - customers

Customers are people. What works to motivate and connect with customers is a part of the way in which they approach the products, the brands, and the companies with which they interact both from their personal and from their business lives. For instance, we have all witnessed the impact of Amazon.com, Schwab.com on Business-to-business process. Our customers expect us to be capable to interact with our activities 24 x 7 across channels and touch points with great consistency.

Tweens – The new world decision makers

Tomorrows adult and business advertising landscape will be shaped by tweens, who may have lived for many Years from the virtual worlds created from EverQuest, Entropia, Sims Online, Star Wars Galaxies, Lineage, and several other multi-player fantasy worlds. They'll be accustomed to creating their very own personas with brands to match. They'll want to shape their environments, interact with others continuously, and co create their manufacturer experiences, both offline and online.

Last word

The Client Revolution carries on, but it's about to shift into hyper drive.


Digital Marketing – SEO

‘SEO’ is a word that has become very common in today’s online world. But despite its popularity, very few actually understand its concept!

 

SEO stands for Search Engine Optimization. It is the process of getting traffic for a website through organic, editorial and organic search results on various search engines like Google, Yahoo, Bing, AskMe etc.

 

To be more thorough, all search engines have primary search results where content is shown after ranking. This ranking is based on what is relevant to the keyword searched by the user according to the search engine’s algorithm.

 

There is heavy competition within websites belonging to the same industry to be ranked on the top of search engine results. Skilled minds are hired to help them achieve this.

 

We at Motionify take responsibility to help companies get business through search engines. We are ranked among the top most SEO agency in Chennai.

Our Process happens in these steps.

1
2
3
4
5
digital marketing

” We start with the research and analysis. The work differs from client to client and ultimately from company to company. Essentially, for each client, a keyword research will be conducted to find all the ideal keywords searched by the public relevant to their industry. The next step would be the analysing and reviewing of past performances. “

Once the site audit is complete, we decide whether the website needs to be redesigned or the content needs to be rewritten or not.

 

An important job of any SEO agency is researching the competitors of your client. Only if we know what the competitors have done that have helped them succeed, can we think differently, although along the same lines.

 

At the end of the day, what matters is making sure that you choose the right agency for you. It is no easy feat to make a company famous through SEO. So it’s very important that the agency you choose is capable of this feat.

 

Motionify has a dedicated SEO team consisting of an analyst, a Google expert, designer and a content writer.

 

So, if you are looking for an SEO Agency? We’re the perfect fit for you!