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Choosing the Right Graphic Design Company for you

These days, it truly does seem like start-ups are the new trend. It seems like new companies are coming up in every corner. This automatically makes it even more difficult for each of the companies. They’re all in a rats race to be the first to get noticed and selected by clients.

One of the most important factors to consider when you want to be the best in the industry is how you define and execute your branding.

And for branding to work and stand out, the role of graphic designers is imperative.

With the explosion of startups, several graphic design companies have risen to cater to their requirements. This means that startup owners have a plethora of options to choose from.

This means that it can make the decision of choosing the right graphic design company a very confusing one. But the truth is, this decision can be pretty easy, there are only few rules to follow.

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The first thing to do is make a list of the graphic design companies in your area or in the locality you want. Once you make this list you’ll know what your options are.

The next step would be to do your research on these companies. Check out their portfolios, websites, testimonials and all that. The most important thing to look for is the company’s philosophy and process. Whether you think you can get the job done from them.

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Short-listing

Now that you’ve done your research, you now know exactly what kind of work the companies have done, it will be easy for you to figure out how many of them go with your thought flow. This will automatically make it very easy for you to short list your initial list of companies.

The next step would be to make contact with the people. Speak with them over the phone, set up meetings to see how passionate they are. Let them know what you want and whether they are capable of your work.

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Final-Decision

The final step is to compare the responses you have received and make your decision. And there it is, the easy way to choose the graphic design company for you.

At the end of the day, the most important part would be to build a relationship with whomever you choose for your project. That is the only way for you to be able to not only do your project well, but also be satisfied with it at the end of the day.


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The Basics of UI/ UX

We love UI/UX. We make a living out of it. We are thinking, speaking and doing it every day at office.

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We can go as deep and as technical into this as anyone can. But we don’t want to. Instead, we are going to talk about the bare minimum of UI/UX. Something that gives you a heads up on the topic. Something that helps you to follow a conversation and maybe even participate in it. Because everything these days is UI/UX.

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So here’s the deal, UX is User Experience Design and UI is User Interface Design.

We’ve all looked at an app or a website at some point and felt how amazing it looks. We thought it was aesthetically appealing or that it was well structured, usable, easy to understand or something like that. UI and UX is the process that went on behind creating that app or website.

Basically, UX is about enhancing customer experience and satisfaction.

It improves usability, overall aesthetis and provides satisfaction in the relationship between a product and the user.  UI, on the other hand, deals with the interaction between the machine and the user. It aims at providing effective operation and control of the machine by the user.

To break it down further, UX deals with the experience that people have on the website or mobile app. It deals with where everything is placed, how it looks and how it is designed. At the same time, on a website or a mobile app, there is always a flow that exists. An e-shopping app or we site will lead you to your basket after you choose a product and then on to your payment page. UI deals with this flow that needs to exist.

 

So it is clear that there exists a difference between the two. But more often than not, it is very easy to get confused.

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UX-deals-with-the-overall-experience


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The Truth behind a Graphic Design Company

Graphic Designing is a very common term these days. All of us have one opinion or the other about the craft and the companies that claim to specialize in it. But, at the end of the day, not many of us know exactly what graphic designing companies do.

 

Theoretically, Graphic designing is the ‘process of visual communication and problem-solving through the use of typography, space, image and colour.’ This sentence by itself is not that explanative. To be very clear, graphic designing is that process that goes on behind creating something visual, which will either conveys a message or represents an answer! The process as such is what happens when someone creates a logo, an image, a sign and even advertisements or billboards.

Sometimes the design itself is the message.

You can date back graphic designing to the Rock Age and the Stone Age when men drew on the walls of caves. And those cave drawing have today developed to become the 3-dimensional games we see today. And this is one field whose growth, popularity and importance will not stop any time soon!
It is easy to assumed that graphic designing companies simply bring this process to life. But that isn’t the case.

 

Work at a graphic designing company starts way before the actual designing commences. As soon as the client gives them the brief, the company gets the necessary information regarding the idea that the client has for the final product. Right from that moment, the company starts work attempting to create the best possible outcome, while making sure the time frame is adhered to and all the restrictions and requirements fulfilled.

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In this complicated process, a designer or the company as a whole can and most often does come to face several problems and discrepancies. Through it all, it is the responsibility of the company to make sure that the outcome is its’ best version irrespective of individual’s preferences or liking.

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It might sound easy to do, but it is not. At the end of the day, if you have that love for the art, that passion towards making a simple line or an image into a breath-taking logo, or a humongous, head-turning billboard then the work itself becomes the reward.

 

At Motionify, we have figured out the exact way to do just this. Our group of passionate graphic designers make sure that we always are at our best!

 

Contact us now if you believe that we are the right people for you. We believe it!