Top 3 tips for Video Marketing Strategy

The twenty-first century has seen progress in platforms such as Facebook, YouTube, and Twitter. Videos have become common in these sites. Everybody has an account on a post and the websites a video attracts over a million views. Entrepreneurs have the benefit of capturing a great audience, by using this websites.

Tip 1 – Concentrate on reactive platforms.

Attention should be paid to platforms that are reactive. More so, the entrepreneurs need also to concentrate on emerging platforms which are performing well on mobile e.g. Snap chat, they should aim to get the most out of them.

 

Tip 2 – Target the right audience

The most successful social network entrepreneurs point out the reason of their success in concentrating their advertising attempts to target certain audience instead of convincing everybody of their products. Targeting specific audience ensures one gets the most out from the advertising investments they make.

 

Tip 3 – Ensure quality content.

The quality of the content is the key determinant of whether or not social network marketing will be a success. Always offer a high ranking content into your potential client and audience. This helps attract people, and once attracted, they are going to stay with you for long.

 

Final word

Social network promotion is a quite fertile ground as far as marketing services or just a brand is concerned, however, if not properly manage, it might prove a difficult undertaking, but by following the suggestions above it’ll become a success.


The Ins and Outs of Motion Design

"Today, motion design is one of the fastest growing fields across the globe. Simple animation or creative posters aren’t enough, people, audience, and professionals alike, are looking for something more. The difference between motion design and animation is very simple.

Motion designing is basically converting a graphic design into a video, giving it dynamicity, a life of its own. Animation, on the other hand, is making characters move to create a video. Both are in fact useful in telling a story or putting a message across to the audience.

 

There is a growing demand for motion design in the world, today majorly because of its ability to enhance a story and tell in the most beautiful, engaging way possible. It makes your product much more attractive and accessible.

 

There are lot of things that come into play when you’re creating a motion design. The timing (for the movements on screen), speed (can’t be too fast or too slow) and of course transitions (should match your character) all play a very important role.

 

But essentially there are also some things you will need to know if you want to make a successful final product.

Basic Animation

While there is the main difference between animation and motion design, in a lot of cases, you can imbibe animation in your motion design

Color Theory

Understanding the colour theory plays a major role. Colours convey feelings and moods and the wrong colour can give off a very different idea that the one you meant.

Graphic Designing

In your motion design, you are essentially bringing graphic elements to life. Knowing graphic designing can help you work better.

Typography

The font you use, its size and readability all play a huge role. You should be able to choose the way your words are presented and allow it to compliment your design.

Creative Thinking

It might be an obvious one, but I can’t go on without it being mentioned. There is no point in doing something in the usual way. You have to be able to think differently and creatively if you want your product to be a success. Be quirky and take risks. It will work in your favour.

Originality

It almost seems like an appealing idea to follow an idea that has already a success. But when you do that, people notice. And this robs you of the genuine response you expect from people. It’s advisable to be original, even if what stems from originality is not as good as something you had seen and got inspired from. At least you can call it your own.

 

In a world that is racing towards a digital era, motion designing plays a huge role. It is one the most interesting fields to work in and experience. At the end of the day, all you need to do is let your creativity flow.

 

The Motion Design team at Motionify. We bring life to your brand story in the most spectacular way possible.


The Perfect team for you!

” How often have we looked at a video on Facebook or some website and just enjoyed it so thoroughly that we still happen to remember exactly how it went. That is exactly the sign of a good video. It attracts its target audience and creates an impact on them, in whichever order it does. And this is the whole point of a Video Production Company. Anyone that owns or hires a camera can go out and shoot a video today, but not every video shot can be a hit. There needs to be an extensive thought process that happens first. “

An idea has to germinate, the idea needs to be analysed, the treatment figured out, the locations decided, story board drawn, permissions acquired and so much more. But not all of us are exactly cut out for this whole process. And if we haven’t planned it through, it can very easily fall flat. Video production is a big, complex process that not anybody can do.

 

And hence, today, we have video production companies who specialize in this. We have people who can go through the process for us. People, who are trained to do this and can think out of the box and create a video that can cause an impact irrespective of whether they are shooting for the video by themselves or whether they’re using pictures and editing out a video for us. When it comes down to our locality, the simple truth is that there aren’t enough ‘Good’ video production companies in Chennai.

 

While we have a wide variety to choose from, most of them will not be able to give us the satisfaction we want, for whatever reason. But here’s the solution. We’ve got for you the perfect team to make you the best videos you have ever seen, whatever the topic you want us to create about is. Basically, we have at your disposal, a group of high functioning individuals with an undying passion for technology.

 

Here’s the fact, it is easy to imagine what you might be thinking. How many blog posts have we seen like this that say almost the exact same thing.  So, I give you a solution. It’s very simple, you needn’t have read the 350 or so words we’ve written out above, all you need to do at the end of the day, is see this, to believe.

Take a look at the videos we’ve made for our clients and you can easily understand how good we are and how much we will be able to help you out in building up your brand.


10 Video Marketing Content Ideas that Anyone Can Use

Content succeeds when they entice the onlookers. Even so, what’s the point if it is only enticing, but does not offer what the customers want? The cornerstone is to have content on your sites that the customers want. Most importantly, to make sure the content is informative and persuasive.

 

Video as a medium for marketing has become quite popular in recent years and unarguably, from the way it’s flaunting its abilities and people are reacting to it, I can say it’s going to be the way of the future. Marketers have predicted that videos are going to claim over 80% of the overall internet traffic in the next two to three years.

 

Whether it’s a product video, live streaming event, or testimonial, video engages users unlike any other content form. Having a video on your website increases traffic and enquiries.

 

We at Rootsbridge believe in the power of video marketing and recommend it to our clients when its relevant.

 

Here are ten simple content ideas that we have devised for video marketing that any organization can make use of: 

When you’re talking about video marketing campaigns, an effective and proven medium is email. Before you begin the email campaign, you must know the different formats of videos you can use in your email. You must also decide on the objective of the campaign. From then on, you get started with some tried and tested approaches for using videos.

Here are some of the things that you should consider:

  • Welcome email
  • Tutorials and Explainers
  • Videos of your recent events
  • Birthday wishes and holiday greetings


A video jumps out and screams for attention and therefore, is a great way to educate viewers about your brand. They can either be used on your website or any social media platforms. Enrich the content by sharing  your brand origin story, brand values and brand mission that offers a totally new experience to the customers, engrossing them into your story.


Create brief “Thank You Videos,” voiced by any of your company’s top officials for your new customers. He or she has to not only thank the customers for choosing their products but also has to appreciate their thoughtfulness and how you will continue to enhance their experience going forward.


When your prospective clients visit your website, they look for testimonials from people who have already availed your service. They learn about their experience and how the product or service was helpful to them. We recommend not to be content with just written testimonials. You can go a step further to record your customers talk about your business and use it on various mediums from your website to your social media pages.


A great way to send invitations and evoke registrations for forthcoming online seminars (Webinars) and other events is by the way of videos. By making the speaker to record a few minutes video.  Neil Patel, the famous online marketing guru does it effectively. Also, through online video presentations, you can persist in opposition of disorderly, messy inboxes, generate interest in your presentation and attract registrations to your next webinars or live events.


A greeting is the simplest, yet a great way to spread cheers during festive seasons to your target audience. A video e-card is the best way as it engages and entertains your followers as it offers greater personal touch than the traditional cards with just graphics and text. Companies can build robust relationships with existing customers through holiday greetings. It has high brand retention rate too.


People get extremely inquisitive about the products or services they are interested in before buying them. If they’ve decided on buying a product, they’re constantly on the lookout for something better. All this is done to get something they want that’s best and within their budget. Most companies have gained the public’s interest by showing marginal enhancements in efficiency. A few companies in this category include Netflix , Illumina , and TripAdvisor. The knack to generate gripping educational content is in identifying the perfect niche, eyeing on end value to the viewers.


You should do a periodical review of important events, updates, and new happenings in your industry. Embed this news in your “Video about current market,” without including any information about your products or services. You need not even talk about your company in this video. Just focus on information that is useful to the audience. This is another strategy to invite more traffic. Also, there is a possibility for your audience to like your brand.


How about adding a few useful or the most frequently asked Q&As associated with your industry or products in a video format? Surely a good idea. This is one way of improving your site’s visibility in the SERP (Search Engine Result Page) because people search with keywords which are basically questions.


Marketers should utilize the age old, yet recently coined term “Viral Videos” to its full effect. We encounter viral content on a daily basis. It elicits instant reaction and entices us to share it with those we know. A perfect combination and just what’s needed to promote a brand and its message.


So there you go. Video marketing has made its grand entry and is here to stay for a long time. Rootsbridge can help you with commercial videos, viral social based videos, 3D walkthorughs, corporate video & promotional video.

 

Reach out to us and let’s discuss the possibilities – info@motionify.co


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How to Use Videos in Marketing: 20 Ideas to Try Today

How to Use Videos in Marketing: 20 Ideas to Try Today

Marketers have begun to realize the importance and influence of videos in marketing. Hence, they very much want to have videos on their websites, mobile apps. social media platforms etc sooner or later. But, when they sit down to accumulate ideas on creating impressive videos and ways to do it, they are lost. With so much out there, it sometimes gets mind-numbing. So we have racked our brains to bring you 20 rational ideas you can make use of to create marketing videos.

When you’re talking about video marketing campaigns, an effective and proven medium is email. Before you begin the email campaign, you must know the different formats of videos you can use in your email. You must also decide on the objective of the campaign. From then on, you get started with some tried and tested approaches for using videos.

Here are some of the things that you should consider:

  • Welcome email
  • Tutorials and Explainers
  • Videos of your recent events
  • Birthday wishes and holiday greetings


A video jumps out and screams for attention and therefore, is a great way to educate viewers about your brand. They can either be used on your website or any social media platforms. Enrich the content by sharing  your brand origin story, brand values and brand mission that offers a totally new experience to the customers, engrossing them into your story.


Create brief “Thank You Videos,” voiced by any of your company’s top officials for your new customers. He or she has to not only thank the customers for choosing their products but also has to appreciate their thoughtfulness and how you will continue to enhance their experience going forward.