5 EFFECTIVE STRATEGIES TO CONVERT YOUR ONLINE STORE VISITORS TO CUSTOMERS

Bring Them Back! Let’s accept the fact that most of the consumers don’t buy anything on their first visit. They need a lot of nurturing through different means to attract them back. These different touch points will help them convert from a mere visitor to a customer, but it might take different amount of time depending on your business. Let’s look at some of the tactics which can help you in converting your visitors into customers.

  1. Follow up Emails

 

On an average 68% consumers will abandon their carts, which mean a lot of opportunity. Here, you are already sure that the users want those products as they have done a lot of research and added those items in the cart. If you can send a follow up email about their cart within 2-3 hours, it increases the chances of a complete transaction.

  1. Retargeting

 

Retargeting helps in reinforcing your brand. If properly used, it acts like an alarm, tempting the customer to come back to your site right away. Tools like Google remarketing, AdRoll and Facebook remarketing are being used widely. It’s very easy to setup once your site is getting enough traffic. You can set rules, for your retargeting audience, depending upon which pages they are visiting.

  1. Referral Marketing

 

Many of the retailers are using this strategy to get their most recent and happy customers talk about their purchase. Review/suggestion by a friend is still one of the crucial factors while making a purchasing decision. So, it’s quite an important area to harness upon. You can start giving offers like a $25 for referring to 50 friends or a 10% discount if a referral buys from your site, etc.

  1. Signup Popups

 

Whatever said and done, email marketing still plays a crucial role in getting customers. So, if you can build your list through sign-ups, nothing better than that. Many retailers show a pop up at the beginning and ask for a sign up before navigating into the website. It might not work all the time as customers don’t like to provide their details before shopping. But you can ask them to subscribe as an optional measure. You can even give some cashback offers for doing so.

  1. Upselling Products

 

This works a lot in online retail. For example, if a person a buying a camera and your product page recommends him camera batteries; he will certainly buy those too. So, you can come up with some combo packs which will upsell your secondary products easily. Forrester says that, such product recommendations are responsible for an average 10-30% of the revenue. There are many such tactics which you can build upon and start getting more customers and eventually more sales. Pricing still plays the lead role, but you can bank upon other psychological factors which can help in shooting up your sales. End of the day, all customers are human and we need to heed to their psychological needs as well. Watch them closely and you will know what they want from you.

Conclusion

 

E-commerce organizations want better conversion rates. What’s going to deliver higher conversion rates? Technology upgrades, data driven decision making and targeted marketing will help a lot.  They should have these techniques a try to see some dramatic improvements.

How can we help:

 

Our vision is to help e-commerce organizations achieve one simple thing – Develop your software product/ platform within 60 days, test it within 15 minutes and achieve the envisioned profits 2x faster.  Our solution accelerators give you both speed and customization without compromising quality.

Rapid Development Framework:

 

Develop and deploy new software product within 60 days using strategies such as prototyping, iterative development and time boxing.

Release Expeditor Framework:

 

Accelerate existing software development & release next version of powerful applications within 60 days by combining DevOps , Microservices architecture and 100% test automation strategies.

Selenium Accelerator Framework:

 

Manual testers & QA organizations can implement automation within 15 minutes without Selenium or any other automation tool knowledge.

Python Omnicommerce Framework:

 

Enable a unified branding experience across all channels such as online, mobile, social media and call center.


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A Boom in Website Design Companies Today

” Today, the physical world as a whole is in a transition as it attempts to transfer its life and times online. The world with all the people in it are all geared up in an attempt to understand the workings of the online spectrum and make their own stand in it. “

A website plays a crucial part in the branding and marketing of a business, no matter of its size of scale.

 

So, it is not really surprising that these days, there is a proliferation of website design companies. Especially when you consider a city like Chennai where start-ups are appearing at a rapid pace, this is even more evident.

 

With everybody looking for everything online, it really is no surprise that companies now need an online presence. The fact is, these companies don’t just want a presence online, they want to be discovered and achieve success!

 

Not everyone knows the intricacies of the online world. So automatically, there arises a need for a select group of people who can help businesses to create an extravagant and over the top online presence. This is the basic reason for the sudden proliferation of website design companies these days.

 

A website design company helps its clients create an online presence that matches their profile and tone. In this process, they also make sure that the company’s website appears top of search results when people are googling for keywords related to their field.

 

So the big question that comes up will be choosing the company that is right for you. This again will involve research, analysis and of course a little belief in your instincts.

 

There are very few companies that are capable of catering to all kinds of audiences and their requirements. Motionify happens to be one of those. So if you believe in us, all you need to do is mail us at enquiry@motionify.co


Workplace Of A Designer In Flat Design

The Truth behind a Graphic Design Company

Graphic Designing is a very common term these days. All of us have one opinion or the other about the craft and the companies that claim to specialize in it. But, at the end of the day, not many of us know exactly what graphic designing companies do.

 

Theoretically, Graphic designing is the ‘process of visual communication and problem-solving through the use of typography, space, image and colour.’ This sentence by itself is not that explanative. To be very clear, graphic designing is that process that goes on behind creating something visual, which will either conveys a message or represents an answer! The process as such is what happens when someone creates a logo, an image, a sign and even advertisements or billboards.

Sometimes the design itself is the message.

You can date back graphic designing to the Rock Age and the Stone Age when men drew on the walls of caves. And those cave drawing have today developed to become the 3-dimensional games we see today. And this is one field whose growth, popularity and importance will not stop any time soon!
It is easy to assumed that graphic designing companies simply bring this process to life. But that isn’t the case.

 

Work at a graphic designing company starts way before the actual designing commences. As soon as the client gives them the brief, the company gets the necessary information regarding the idea that the client has for the final product. Right from that moment, the company starts work attempting to create the best possible outcome, while making sure the time frame is adhered to and all the restrictions and requirements fulfilled.

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In this complicated process, a designer or the company as a whole can and most often does come to face several problems and discrepancies. Through it all, it is the responsibility of the company to make sure that the outcome is its’ best version irrespective of individual’s preferences or liking.

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It might sound easy to do, but it is not. At the end of the day, if you have that love for the art, that passion towards making a simple line or an image into a breath-taking logo, or a humongous, head-turning billboard then the work itself becomes the reward.

 

At Motionify, we have figured out the exact way to do just this. Our group of passionate graphic designers make sure that we always are at our best!

 

Contact us now if you believe that we are the right people for you. We believe it!