How Long Should Promotional Videos Be?
It is an unfortunate fact of life that there are two schools of thought when it comes to marketing strategies, and these schools are what you should be focusing on when you are thinking about how long should promotional videos be. On the one hand there are those that believe that you need a short video to get your message across, and that anything more than a couple minutes is not only too long but also unproductive. Whilst there is some merit to this argument, the thing to remember is that you are delivering a message to your audience. This is a group of people who are interested in your company and its offerings. It is vital that you get your message across to them in as short a space of time as possible, so that they can understand what it is that you are offering to them.
There is also a steep plummet in viewership following a single promotional video. Short is always better, obviously. A marketing video now must be longer than anything else. Providing enough real value to your audience, to make them want to watch it over again.
If you are simply trying to entice people to buy your products or use your services then the answer would have to be that you need to create short-form videos. However, it is also true that you need to provide value in your videos in order for people to be tempted to watch them over again. In this case you should aim to produce content marketing videos that are around a minute long. However, even the shortest form video will have a maximum lifespan of around 45 seconds.
So, how long should promotional videos to be? As I just said you need to aim for two minutes, but this will be very difficult if you are trying to create short form videos as part of your content marketing campaign. It is possible to get around this problem, though, and some of the recommended solutions include funny clips or music scores. These will help to keep your audience entertained while they wait for the other sections of your promotional video to load.
However, the real issue here is not about how long should promotional videos to be, but about what you should do with short-form videos and how you should promote them on YouTube. The two most popular ways of getting traffic to your site from YouTube are by uploading your own videos and sharing those of others. Unfortunately, the success of this approach is dependent upon you being able to come up with original content. Your second videos on YouTube will still only receive a few views, maybe a few hundred, before they expire.
Your best approach to YouTube would be to focus on producing quality content marketing videos instead of merely uploading them and hoping that people will stumble across them. You can accomplish this by producing your own personal videos and having the rest submitted to a variety of different sites. It’s actually better for your corporate videos to be seen on a wider range of websites because it will spread the word to a wider audience. As well, YouTube offers members the ability to re-watch their videos in a specific order, which gives them another opportunity to find more interesting videos that can entertain them even more. As well, the watches will help people find more videos of similar content that will entertain them even more.
If you are marketing video for your small business, it really doesn’t matter how long you make it. As long as you keep it short, you are guaranteed hits and revenue in the long run. As long as you don’t try to sell anything in your marketing video and make it entertaining and informative, you will be able to draw people into watching it. Even though it may be only a few minutes, 90 seconds or five minutes, people tend to retain much longer memories than they do television commercials. Therefore, if you have an effective two minutes corporate overview video and keep it to a minimum, you are guaranteed hits and revenue.
