30 incredible Promotional Videos for Business

Videos have become part of the marketing mix for most businesses, but getting them right is still a big challenge. There are various moving pieces behind creating high quality business videos, and if they’re not put together in the right combination, it’s easy to waste a ton of resources quickly. In this article, we propose to throw light into the most crucial aspects of creating professional videos for business.

Let’s get started.

What is a promotional video?

Think of a promotional video as your brand’s elevator pitch in visual form. It’s your golden ticket to pique interest, elevate brand recognition, or even seal the deal on sales. These videos are usually short, snappy, and packed with elements designed to keep eyeballs glued to the screen—think witty humor, compelling storytelling, or a killer soundtrack.

What Makes a Good Promotional Video

Concise and Focused Message

Nobody’s got time for a movie. Your message should be like a tweet—short, to the point, and packing a punch. When you mess it up by cramming in too many ideas, you’ll leave viewers scratching their heads.
Key Takeaway: Stick to one core message for max impact and conversion.

Highlights Key Features and Benefits

Why should anyone care about your product? Highlight the cool features and benefits that make you stand out from the crowd. A vague pitch is a lost pitch.

Key Takeaway: Make your unique selling points shine, and you’ll see those sign-ups and sales climb.

Shows Product/Service in Action

You say your product’s a game-changer? Prove it. Show it in action and back it up with some context. Just demoing without explanation is like serving a cake without icing.

Key Takeaway: Pair your product demos with clear explanations for a credibility boost.

Utilizes Visuals and Demos

Visuals can make or break your video. Bad graphics or irrelevant images? You’re asking for a thumbs-down. Keep it high-quality and relevant.

Key Takeaway: Stellar visuals = more views and shares. Period.

Appeals to Target Audience

Your video should speak to your target audience like an inside joke. Generic content is a one-way ticket to Snoozeville.

Key Takeaway: Tailor your content to vibe with your ideal customer for real engagement.

Fits Brand Image and Style

Consistency is key. Your video should scream “you” from start to finish. Any inconsistency, and you’re shaking your audience’s trust.

Key Takeaway: Stick to your brand’s style guide for a cohesive look and feel.

Good Pacing and Length

A video too long is a video skipped. Aim for that sweet spot—1 to 3 minutes—and keep the pace snappy.

Key Takeaway: Nail the pacing and length to keep viewers tuned in.

Examples of Promotional Videos


Motionify Regularly Creates the Following Video Types

Wondering what types of videos Motionify specializes in? Here’s a quick rundown:

  • Explainers: Simplifying complex stuff so anyone can get it.
  • Testimonials: Real people, real reviews. Authenticity at its best.
  • Product Showcases: The spotlight’s on what you’re selling.
  • How-Tos: Step-by-step guides that make life easier.
  • Event Highlights: Capturing the buzz of your big day.

Key Takeaway: Whatever your video needs, Motionify’s got a style that fits.

10 Promotional Video Ideas for Product Businesses

1. Product Unveiling

Create a video that unveils your new product, building anticipation before its launch. Use cinematic techniques to make the reveal dramatic and impactful.

2. How-To Guides

Produce instructional videos that show how to use your product effectively. This not only educates your customers but also demonstrates the product’s utility.

3. Feature Highlights

Make short videos that focus on each unique feature of your product. Explain why these features are beneficial and how they stand out from competitors.

4. Customer Testimonials

Compile video testimonials from satisfied customers who have used your product. Real-life experiences can be more convincing than any sales pitch.

5. Behind-the-Scenes

Show the making of your product, from conceptualization to production. This can create a sense of transparency and trust.

6. Comparison Videos

Create videos that compare your product with competitors in the market. Highlight the advantages and superior features of your product.

7. Use-Case Scenarios

Develop videos that show various scenarios where your product could be useful. This helps potential customers visualize how they could use the product in their own lives.

8. Seasonal or Themed Promotions

Make videos tailored to holidays, seasons, or events that are relevant to your product. For example, a summer-themed video for a new line of swimwear.

9. Animated Explainer Videos

Use animated videos to explain complex features or technical aspects of your product in an easy-to-understand manner.

10. Social Media Teaser Videos

Create short, engaging teasers or snippets of your product to share on social media platforms. These can be part of a larger campaign to drive traffic to the full-length video or product page.

10 Promotional Video Ideas for Service Businesses

1. Introduction and Overview

Create a video that introduces your service and provides an overview of what you offer. Use this as a virtual “handshake” to welcome potential clients.

2. How It Works

Produce a step-by-step guide that walks viewers through the process of using your service. This can help demystify what you offer and make it more accessible.

3. Customer Reviews

Share video testimonials from satisfied clients who have benefited from your service. Authentic testimonials can build trust and credibility.

4. Case Studies

Develop in-depth case study videos that show the before-and-after effects of using your service. Use real data and examples to prove your service’s effectiveness.

5. FAQ Videos

Address commonly asked questions about your service in a video format. This can serve as a valuable resource for potential clients who are in the research phase.

6. Behind-the-Scenes

Show the inner workings of your service operation, from customer service to the actual service delivery. This can humanize your brand and build trust. Also, consider a company culture video.

7. Expert Interviews

Feature interviews with experts or thought leaders in your industry who can speak to the importance and effectiveness of your service.

8. Value Proposition

Create a video that clearly articulates the value proposition of your service. Explain why your service is unique and why potential clients should choose you over competitors.

9. Seasonal or Event-Based Promotions

Use videos to promote special offers, discounts, or packages tied to holidays, seasons, or events. This can create urgency and encourage action.

10. Virtual Tours

If your service involves a physical location like a spa, fitness center, or event venue, offer a virtual tour to give potential clients a sense of the experience they can expect.

10 Promotional Video Ideas for for SaaS Businesses

1. Product Demos

Create detailed product demonstration videos that walk potential customers through your software’s interface and features. Show how easy it is to solve common problems using your SaaS product.

2. Feature Highlights

Develop short, focused videos that highlight specific features of your software. Use these to showcase updates or to explain complex features in an easy-to-understand way.

3. Customer Testimonial Videos

Record interviews with satisfied customers who can attest to the value your software has added to their business. Use these as social proof to attract new customers.

4. Use-Case Scenarios

Create videos that show how different types of businesses or departments can use your software. This can help potential customers visualize how they would use your product.

5. Onboarding Guides

Produce videos that guide new users through the onboarding process, from sign-up to initial setup and beyond. This can help reduce churn and improve user experience.

6. FAQ Videos

Compile frequently asked questions into a video format. This can serve as a quick reference guide for potential or new users and can reduce the load on your customer service team.

7. Behind-the-Scenes Development

Show the human side of your SaaS business by taking viewers behind the scenes. Introduce team members, show your workspace, and share your company culture.

8. Pricing and Plans

Create a video that clearly explains your pricing structure and the different plans you offer. Highlight the value proposition for each plan to help potential customers make an informed decision.

9. Integration Tutorials

Many SaaS products integrate with other tools and platforms. Create tutorial videos that show how to set up these integrations and why they are beneficial.

10. Time-Limited Promotions

Use videos to announce special promotions, discounts, or free trials. Create a sense of urgency to encourage sign-ups or upgrades.

Tips for Creating a Promotional Video

So you’ve got your ideas and your examples. Now, let’s talk about the nuts and bolts of actually making that killer video.

  • Spend time on the script and storyboard. Your script is the foundation of your video, so it’s important to take the time to get it right. The storyboard will help you visualize the video and make sure that all of the elements come together cohesively.
  • Choose the right tone and style for your brand. Your promotional video should reflect the personality of your brand. If you’re a fun and playful brand, your video should be light and engaging. If you’re a more serious brand, your video should be more formal and polished.
  • Ensure high-quality production values. This means using high-quality cameras, lenses, and editing software. It also means investing in good lighting and sound.
  • Don’t neglect the sound. The sound in your video is just as important as the visuals. Make sure that the audio is clear and free of background noise.

Key Takeaway: Preparation and quality are your best friends in video creation. Don’t cut corners.


Creating engaging promotional videos for your small business can help you reach a larger audience and increase conversions. The key to success is to create videos that reflect your brand’s personality and values, while also providing value to your target market. By taking the time to plan out your video content strategy, you can ensure that each video is well-crafted and reflects the quality of your product.

Key Takeaway: A killer promotional video is a blend of strategy, creativity, and technical prowess. Get this mix right, and you’re golden.


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From concept to final cut, we bring your vision to life. Don’t settle for less; choose the best to make your video content truly unforgettable.

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Saravanan M. is the Creative Director of Motionfiy.co. He uses his keen eye for detail and passion for engagement to craft meaningful narratives that resonate worldwide. Drawing inspiration from humanity's diverse experiences, Saravanan creates compelling animations that help companies connect with their audiences. His focus is on visual storytelling that impacts, informs and inspires.