Top LinkedIn Video Marketing Tactics
LinkedIn is a social media site and not a push medium.
Using these videos will help you build relationships with your prospects and build brand awareness. The following tips will help you create native videos that get the most engagement on LinkedIn.
First, create your content. If you want to post to LinkedIn, you should create five short videos on different topics.
Write down three to four bullet points about each topic, and record two takes on each. After recording, cut the video into five mini-videos. These videos can be repurposed as text later, too. It is a great way to engage your audience and warm up cold audiences. By adding a video, you can promote your business on the social media site.
The next step in LinkedIn video marketing is to determine what your objectives are.
You can use these videos to increase brand awareness, drive web traffic, generate
sign-ups, and increase engagement. Remember that your videos should have
attainable objectives. You can also use them to advertise upcoming products, inform
viewers of new staff members, or generate leads. But no matter what your objectives
are, make sure they align with your business goals.
If you’re using LinkedIn video to increase visibility, drive traffic, or generate leads,
you’ll want to make sure to segment your audience by call to action. A call to action is
an effective way to encourage your target to take an action. Your conversion can be
defined as filling out a form or downloading a case study. If you have a large audience,
tagging influential people will increase your video views.
If you want to maximize your reach on LinkedIn, make sure to use the right video
length for the platform. A LinkedIn video should be no more than 3 minutes long, and
the frame rate should be between 10 and 60 frames per second. If you’re trying to
attract new customers, consider creating a series of LinkedIn videos with one-minute
interviews of famous people. While the time commitment may be high, it will be worth it
in the end.
When creating a live video for LinkedIn, you should always make it live. Avoid
pre-recorded content. It will confuse your audience and betray their trust. The length
should be between ten to fifteen minutes. During the live broadcast, don’t add a
sponsor logo or meta stream. Moreover, do not include a long “starting soon” screen.
In short, your audience should be engaged with your content and should be able to
understand it easily.
For live video, you should keep in mind that people prefer short videos with more
content. Unlike a text-only post, a video captures the attention of users and is likely to
be shared. If it’s a short video, it will be easier for people to share it with others. In
addition, videos with subtitles can be more easily understood by viewers. Aside from
being interesting, a video will also increase your chances of engaging people.
A LinkedIn video has many different purposes and needs. For instance, a recruitment
video might be created for a potential employee. For this, you should create a slick
video with award-winning work. If the video is a recruitment video, you can show your
team at work. In fact, it is the best way to increase your audience’s engagement and
build a relationship with your company. A successful video will get more viewers and
increase sales.
