How to Use Videos in Marketing: 20 Ideas to Try Today

Marketers have begun to realize the importance and influence of videos in marketing. Hence, they very much want to have videos on their websites, mobile apps. social media platforms etc sooner or later. But, when they sit down to accumulate ideas on creating impressive videos and ways to do it, they are lost. With so much out there, it sometimes gets mind-numbing. So we have racked our brains to bring you 20 rational ideas you can make use of to create marketing videos.

When you’re talking about video marketing campaigns, an effective and proven medium is email. Before you begin the email campaign, you must know the different formats of videos you can use in your email. You must also decide on the objective of the campaign. From then on, you get started with some tried and tested approaches for using videos.Here are some of the things that you should consider:

  • Welcome email
  • Tutorials and Explainers
  • Videos of your recent events
  • Birthday wishes and holiday greetings


A video jumps out and screams for attention and therefore, is a great way to educate viewers about your brand. They can either be used on your website or any social media platforms. Enrich the content by sharing  your brand origin story, brand values and brand mission that offers a totally new experience to the customers, engrossing them into your story.


Create brief “Thank You Videos,” voiced by any of your company’s top officials for your new customers. He or she has to not only thank the customers for choosing their products but also has to appreciate their thoughtfulness and how you will continue to enhance their experience going forward.