Marketing is about to change forever, at least advertising is about to change. Why? Since consumers behaviours are changing in pretty dramatic ways. We expect at least many of those changes will spill over into Business-to-business promotion practices as well.

Here are a few of the changes to which you’ll need to accommodate so as to acquire hearts and the minds of today’s customers.

Brand & Customers

Brand and your product have to be authentic. Peer-to peer guerrilla advertising is crucial to success. Offline and online worlds have blurred, use both. Brand loyalty is uncontrollable; brand passion is more powerful than ever before in the past.

Connect the dots - customers

Customers are people. What works to motivate and connect with customers is a part of the way in which they approach the products, the brands, and the companies with which they interact both from their personal and from their business lives. For instance, we have all witnessed the impact of Amazon.com, Schwab.com on Business-to-business process. Our customers expect us to be capable to interact with our activities 24 x 7 across channels and touch points with great consistency.

Tweens – The new world decision makers

Tomorrows adult and business advertising landscape will be shaped by tweens, who may have lived for many Years from the virtual worlds created from EverQuest, Entropia, Sims Online, Star Wars Galaxies, Lineage, and several other multi-player fantasy worlds. They'll be accustomed to creating their very own personas with brands to match. They'll want to shape their environments, interact with others continuously, and co create their manufacturer experiences, both offline and online.

Last word

The Client Revolution carries on, but it's about to shift into hyper drive.