Future of Marketing - Video Marketing Trends


When we explore the most important aspects of content marketing, from content design to branding, remember that branding is the springboard for your strategy. More and more videos are being expanded into all areas related to video marketing, paving the way for new types of marketing solutions. Embedding this video marketing trend into your own videos will optimize the way you engage your audience with them in 2020.

Data Driven Video

Data-driven video will lead to unbiased and creative optimization. Use the help of mobile video marketing and data analysis experts to provide your marketing efforts with as much information as possible about the current state of the market and the future.

Social Videos

To achieve viral video marketing success, companies should promote their videos on social media such as Facebook, Twitter, Instagram and YouTube. Scan the data of more than 1.5 million video marketers in the United States, including the number of videos used for sales and lead generation.

Video Strategy

If you are willing to invest in video marketing and need help developing a video strategy, contact us today. If you haven’t used it yet, you can start with a simple little video for your brand and use it and move on from there. Before you create and share your videos, you need to try to use these video marketing trends in your online marketing strategy to see the impact.

Technology is constantly changing, and so is video marketing, so you should update your video marketing strategy with the latest video marketing trends. To help your agency keep up with the changes in video content options, we take a look at the various trends in video marketing that we are currently observing. What do you see in light of all the new trends we’re seeing and should you adapt your video marketing strategy to these latest video marketing trends. The inclusion of video marketing in Instagram Stories is one of the favorite trends for the next few years.


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Top 3 tips for Video Marketing Strategy

The twenty-first century has seen progress in platforms such as Facebook, YouTube, and Twitter. Videos have become common in these sites. Everybody has an account on a post and the websites a video attracts over a million views. Entrepreneurs have the benefit of capturing a great audience, by using this websites.

Tip 1 – Concentrate on reactive platforms.

Attention should be paid to platforms that are reactive. More so, the entrepreneurs need also to concentrate on emerging platforms which are performing well on mobile e.g. Snap chat, they should aim to get the most out of them.


Tip 2 – Target the right audience

The most successful social network entrepreneurs point out the reason of their success in concentrating their advertising attempts to target certain audience instead of convincing everybody of their products. Targeting specific audience ensures one gets the most out from the advertising investments they make.


Tip 3 – Ensure quality content.

The quality of the content is the key determinant of whether or not social network marketing will be a success. Always offer a high ranking content into your potential client and audience. This helps attract people, and once attracted, they are going to stay with you for long.


Final word

Social network promotion is a quite fertile ground as far as marketing services or just a brand is concerned, however, if not properly manage, it might prove a difficult undertaking, but by following the suggestions above it’ll become a success.

The Ins and Outs of Motion Design

"Today, motion design is one of the fastest growing fields across the globe. Simple animation or creative posters aren’t enough, people, audience, and professionals alike, are looking for something more. The difference between motion design and animation is very simple.

Motion designing is basically converting a graphic design into a video, giving it dynamicity, a life of its own. Animation, on the other hand, is making characters move to create a video. Both are in fact useful in telling a story or putting a message across to the audience.


There is a growing demand for motion design in the world, today majorly because of its ability to enhance a story and tell in the most beautiful, engaging way possible. It makes your product much more attractive and accessible.


There are lot of things that come into play when you’re creating a motion design. The timing (for the movements on screen), speed (can’t be too fast or too slow) and of course transitions (should match your character) all play a very important role.


But essentially there are also some things you will need to know if you want to make a successful final product.

Basic Animation

While there is the main difference between animation and motion design, in a lot of cases, you can imbibe animation in your motion design

Color Theory

Understanding the colour theory plays a major role. Colours convey feelings and moods and the wrong colour can give off a very different idea that the one you meant.

Graphic Designing

In your motion design, you are essentially bringing graphic elements to life. Knowing graphic designing can help you work better.


The font you use, its size and readability all play a huge role. You should be able to choose the way your words are presented and allow it to compliment your design.

Creative Thinking

It might be an obvious one, but I can’t go on without it being mentioned. There is no point in doing something in the usual way. You have to be able to think differently and creatively if you want your product to be a success. Be quirky and take risks. It will work in your favour.


It almost seems like an appealing idea to follow an idea that has already a success. But when you do that, people notice. And this robs you of the genuine response you expect from people. It’s advisable to be original, even if what stems from originality is not as good as something you had seen and got inspired from. At least you can call it your own.


In a world that is racing towards a digital era, motion designing plays a huge role. It is one the most interesting fields to work in and experience. At the end of the day, all you need to do is let your creativity flow.


The Motion Design team at Motionify. We bring life to your brand story in the most spectacular way possible.

The Perfect team for you!

” How often have we looked at a video on Facebook or some website and just enjoyed it so thoroughly that we still happen to remember exactly how it went. That is exactly the sign of a good video. It attracts its target audience and creates an impact on them, in whichever order it does. And this is the whole point of a Video Production Company. Anyone that owns or hires a camera can go out and shoot a video today, but not every video shot can be a hit. There needs to be an extensive thought process that happens first. “

An idea has to germinate, the idea needs to be analysed, the treatment figured out, the locations decided, story board drawn, permissions acquired and so much more. But not all of us are exactly cut out for this whole process. And if we haven’t planned it through, it can very easily fall flat. Video production is a big, complex process that not anybody can do.


And hence, today, we have video production companies who specialize in this. We have people who can go through the process for us. People, who are trained to do this and can think out of the box and create a video that can cause an impact irrespective of whether they are shooting for the video by themselves or whether they’re using pictures and editing out a video for us. When it comes down to our locality, the simple truth is that there aren’t enough ‘Good’ video production companies in Chennai.


While we have a wide variety to choose from, most of them will not be able to give us the satisfaction we want, for whatever reason. But here’s the solution. We’ve got for you the perfect team to make you the best videos you have ever seen, whatever the topic you want us to create about is. Basically, we have at your disposal, a group of high functioning individuals with an undying passion for technology.


Here’s the fact, it is easy to imagine what you might be thinking. How many blog posts have we seen like this that say almost the exact same thing.  So, I give you a solution. It’s very simple, you needn’t have read the 350 or so words we’ve written out above, all you need to do at the end of the day, is see this, to believe.

Take a look at the videos we’ve made for our clients and you can easily understand how good we are and how much we will be able to help you out in building up your brand.


How to Use Videos in Marketing: 20 Ideas to Try Today

How to Use Videos in Marketing: 20 Ideas to Try Today

Marketers have begun to realize the importance and influence of videos in marketing. Hence, they very much want to have videos on their websites, mobile apps. social media platforms etc sooner or later. But, when they sit down to accumulate ideas on creating impressive videos and ways to do it, they are lost. With so much out there, it sometimes gets mind-numbing. So we have racked our brains to bring you 20 rational ideas you can make use of to create marketing videos.

When you’re talking about video marketing campaigns, an effective and proven medium is email. Before you begin the email campaign, you must know the different formats of videos you can use in your email. You must also decide on the objective of the campaign. From then on, you get started with some tried and tested approaches for using videos.

Here are some of the things that you should consider:

  • Welcome email
  • Tutorials and Explainers
  • Videos of your recent events
  • Birthday wishes and holiday greetings

A video jumps out and screams for attention and therefore, is a great way to educate viewers about your brand. They can either be used on your website or any social media platforms. Enrich the content by sharing  your brand origin story, brand values and brand mission that offers a totally new experience to the customers, engrossing them into your story.

Create brief “Thank You Videos,” voiced by any of your company’s top officials for your new customers. He or she has to not only thank the customers for choosing their products but also has to appreciate their thoughtfulness and how you will continue to enhance their experience going forward.

Top Videos That Fire Up B2B Marketing

Videos are generating huge traction in the Internet. Leading B2B companies like Cisco, Salesforce, Verisign, Intel and SAP have recognized the impact videos will have on their business and have integrated tens of thousands of videos in their marketing. This is not surprising given the fact that more video was created in the last 30 days than all three major U.S. TV networks combined have created in 30 years.

If you need more reasons to use video in your marketing, consider these:

  • Companies using video enjoy 41% more web traffic from search.
  • 90% of users say that seeing a video about a product is helpful in the decision process.
  • According to Forbes, 59% of executives would rather watch video than read text.
  • According to Implix, an introductory email that includes a video increases click-through (CTR) rate by 96% and open rate by 5.6%.
  • Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO.

My aim with this article is to present you the most popular video formats in B2B marketing.

Explainer Videos

If you sell a complex product you’ll find creating explainer videos worthwhile. Explainer videos quickly tell how your product works, in a simple language using easy-to-understand graphics, animations and other visual aids. You’ll be encouraged to know that animated explainer videos increase conversion rates by 20%, according to Unbounce.


Brands that reinforce product claims through the voice of the customer make a great impression on the viewer. When you make do that using a video – with captivating sounds and arresting visuals – the marketing effect becomes so irresistible. The viewer of the video pictures themselves benefiting similarly, and quickly takes the action that you desire.

Customer Stories and Video Interviews

Also known as visual case studies, these types of videos explore the success of a customer from the viewpoint of a prospective customer or even better, a skeptic. This is the exact situation most viewers find themselves in. They will be eager to know how someone just like them benefited from your product. Make it as honest as you can, and you’ll immediately find your market marching towards you.

Presentations and Keynotes

Companies increasingly record their presentations and keynote speeches on video and put them on YouTube. Watching the CEO or CTO directly on the screen making his pitch gives the viewer a first-hand understanding of the company and its culture. This is way more interesting than reading a corporate press release. No one has the time to read a long report, but a quick video is greatly desirable.

How To Videos

Google reports “how to” searches on YouTube are up 70% year over year. All these people are looking to solve a problem. When you create videos that give them that – a method to solve their problems with your offering – you stand to win. Show how your product solves their problem, how it does better than the competition, or even better – show them how your product makes dealing this type of problem enjoyable.

Pick one video strategy, do it consistently, find what works for you and amplify the results. Just get started now.