Top 10 reasons why Woocommerce is best For Retailers
The most popular WordPress eCommerce version is WooCommerce, and it is the WordPress – Woo Commerce combo that defines the core of WooCommerce. Woo Commerce is free, but can be expanded to add Woocommerce Analytics, email marketing, CRM, etc. Let’s have a quick look at the top 10 reasons on why WooCommerce is best for Retailers
1
WooCommerce can be used by anyone, so even if you have already managed to get your WordPress site launched and forget to launch it, you will still be able to handle WooCommerce. The modularity benefits retailers using Woo Commerce in two ways: they have the ability to develop e-commerce – specific extensions for Woo Commerce only, and the service providers using it have access to the ability to do e-commerce – specific applications such as Woocommerce.
2
Use the WooCommerce Private Store to ensure that additional parts of your business remain hidden from the public. The method used in this add-on allows B2B users to log into their account and access the private Woo Commerce wholesale area. Use the Wholesale Order Form to maintain the standard Woo Commerce layout for your retail customers and set different prices for wholesale rolls.
3
WooCommerce store owners who, for example, want to offer exclusive products to customers with user accounts may find this option useful. If you need enhanced visibility options to restrict your products to individual users or certain wholesale roles, you must use Woo Commerce Wholesale Pro along with other plugins such as Woo Commerce Protected Categories. For those of you who want to hide other parts of your woocommerce, we recommend using it together with the other plugin for the wooCommerce Private Store, such as the checkout page.
4
If you are selling to both retail and wholesale customers, you may need a way to add a wholesale section to your existing WooCommerce store. If your Woocommerce Wholesale Store (B2B store) sells to retail or wholesale customers, you need to make it available in some way, such as through the Woo Commerce Wholesale Pro plugin.
5
The private shop WooCommerce plugin allows you to hide your entire business so that only your wholesale customers can access it. This plugin also connects your store to your Woocommerce account.
6
WooCommerce integrates with Google’s product feed, which quickly and accurately generates a Google product feed for your WooCommerce store. Several plugins for the Google Shopping Feed are available, making it easy to search for products in the Google Store quickly, easily and easily. This plugin is relatively new, but when used correctly, it is a powerful plugin that gives you a little insight into what you are looking for in the Google Shopping Feed. Add features, including the ability to choose which products you want to display in your WooCommerce wholesale and retail area, and increase the total sales of your e-commerce business tenfold. This plugin can be a great tool for setting up wholesale prices in a Woo store.
7
Price fixing in WooCommerce allows you to set sales across the store so you can select specific categories of products or even brands you want to include. You can set discounts as needed using things like “Get X,” “Buy X” or “Get Y,” set up stores for certain products like “Buy X, Buy Y” and even create coupons with Woo Commerce BOGO deals.
8
Once your WooCommerce store is finished and you have successfully created your products, you can plan how you can use them for sale on Google Shopping.
9
Woo Commerce Checkouts Field Editor is a free plugin that lets you customize the checkout experience for your shoppers. Direct departure from the Woo Commerce plugin allows your customers to skip the shopping cart page and go straight to the checkout. Below you will find an example of an order field for Woocommerce customers that we have created and adapted for order fields for checkout. [Sources: 0, 9, 10]
Sources:
[0]: https://www.wpbeginner.com/plugins/20-best-free-woocommerce-plugins-for-wordpress/
[1]: https://wisdmlabs.com/blog/sell-wholesale-woocommerce/
[2]: https://www.flycart.org/blog/woocommerce/buy-2-get-1-free-woocommerce-discount
[3]: https://www.cardfellow.com/blog/wordpress-woocommerce-wix-review/
[4]: https://wp-techsupport.com/8-advantages-of-woocommerce/
[5]: https://pluginrepublic.com/woocommerce-hidden-products/
[6]: https://learnwoo.com/woocommerce-plugins-wholesale-price/
[7]: https://blog.nexcess.net/10-reasons-to-choose-woocommerce/
[8]: https://www.cloudways.com/blog/must-have-woocommerce-plugins/
[9]: https://optinmonster.com/best-woocommerce-plugins/
[10]: https://www.bolt.com/blog/best-woocommerce-checkout-plugins/
[11]: https://wpmayor.com/top-5-woocommerce-wholesale-plugins/
[12]: https://www.metrilo.com/blog/private-woocommerce-stores-sell-customer-specific-products
[13]: https://websitesetup.org/woocommerce-online-store-tutorial/
[14]: https://elextensions.com/knowledge-base/sell-on-google-shopping-using-woocommerce-google-product-feed-plugin/
[15]: https://barn2.co.uk/woocommerce-wholesale/
[16]: https://woocommerce.com/products/wholesale-for-woocommerce/
Future of Software Development - Low Code Platforms
Introduction
There is a lot of talk about the future of low-code platforms in the open source world, but it is not away from us. Early stage developers develop apps and technology solutions with no programming knowledge, using platforms for developing low-code codes. Citizen developers can use low-code platforms with minimal training to share their business vision and applications. The rise of citizen developers as power users has led to a significant increase in the number of open source projects and the growth of the open source community. Today we look at the future of positioning low codes and code space for the next generation of high-tech applications such as mobile phones, the web and the cloud.
Low code platforms – Need of the hour
By further developing speed and market metrics, CIOs using low-code platforms can achieve a higher return on platform investment. By eliminating extensive encoding, low codes and platforms help bring applications to production faster. They allow users to develop and roll out apps as a viable product, regardless of the growing demands of their business. Low-code platforms allow companies to move from hybrid or even fully native apps to meet the needs of businesses. Projects are reduced from months to weeks or even days, and by accelerating their time to market they can also achieve higher returns.
Market Demand
As demand for low-code platforms continues to grow, developers will find that they will increase to meet this demand. It doesn’t matter if the developers are on board with the change or not; change is the path of least resistance. Where we are now is just the beginning of the new solutions that Low Codes and Platforms will deliver in the future.
The market is very keen to enable business professionals to provide mobile apps to all kinds of people, because there are low-code platforms that are designed for them. As more and more companies rely on low-code for their mobile app development needs, more and more myths will emerge. OutSystems is one of the first and most successful examples of a low-code platform that provides the extensibility required for apps. It is a great example of an open source platform with a high level of support for developers and users.
Minimum Viable Product
A low-code platform can help development teams build cross-platform applications using the same toolkit. As the name suggests, a low-code platform requires niche programming skills to use the platform for immediate business needs. These platforms enable developers to quickly develop viable products (MVPs) and explore new ideas faster and cost-effectively. It is intended to serve as a platform to empower more people to develop the software tools they need to do their jobs more effectively. By building highly customized, scalable and secure solutions, companies can position themselves successfully for the long term.
At the highest level, a low-code platform helps companies to better prepare for a bold future of software development. By using high-level tools such as Java and Java EE, Java development teams can focus more on innovation and meet the needs of the modern company.
Gartner estimates that by 2020, more than 80% of all new enterprise apps in the US will be created with a high productivity tool and low code platforms. It is therefore no surprise that low-code platform is the future of the enterprise app, as it increases efficiency. With COVID 19, low-code platforms like Appian can help companies develop tailored software that can make changes quickly. Unlike platforms that have been developed with other technologies, developers of low-code platforms need to connect their platforms to create more data sources.
Industries that adapt Low code platform
Many other software companies have tried to exploit the need for low-code and low-code platforms. Low code, or “code platforms,” have become an added bonus in addition to meeting business needs and are used in a wide range of industries, from healthcare to financial services to healthcare. Although they cannot completely replace the manual, coding, low-code, and code platforms, they have features that can bring added value to DevOps, such as flexibility, scalability, performance, and flexibility. [Sources: 9]
Conclusion
With a low-code platform, developers can have micro-functionality, also known as a microservice, and without having to avoid using infrastructure code. Code platforms help them meet their own business application needs without having to wait for them. While low-code platforms require a professional developer who can work within the constraints of the platform, the App Creator’s no-coding platform is accessible to business users. Low code platforms are indeed the future of software development
Sources:
[0]: https://www.clariontech.com/blog/how-low-code-development-helps-small-businesses
[1]: https://www.itproportal.com/features/low-code-the-future-or-a-fad/
[2]: https://builtin.com/software-engineering-perspectives/covid-19-future-low-code
[3]: https://medium.com/rintagi/low-code-development-what-to-look-forward-to-in-2020-e3a7802c7ad0
[4]: https://monday.com/blog/builders/why-low-code-and-no-code-are-the-future-of-enterprise-applications/
[5]: https://www.eweek.com/development/low-code-platforms-make-full-stack-development-easier-faster
[6]: https://www.techrepublic.com/article/is-low-codeno-code-the-future-of-application-development/
[7]: https://enterprise-cio.com/news/2017/sep/21/truth-about-low-code-platforms-debunking-myths/
[8]: https://www.cio.com/article/3250490/why-low-code-platforms-are-the-future-of-app-development.html
[9]: https://www.hpe.com/us/en/insights/articles/how-low-code-no-code-platforms-may-reinvent-devops-2007.html
[10]: https://research.aimultiple.com/low-code/
[11]: https://www.bmc.com/blogs/low-code-vs-no-code/
[12]: https://yourstory.com/2018/03/future-proof-low-code
[13]: https://avi.com/blog/low-code-app-development-fad-or-the-future-of-app-development/
[14]: https://dzone.com/articles/low-code-the-future-or-a-fad
[15]: https://en.wikipedia.org/wiki/Low-code_development_platform
[16]: https://www.consultancy.uk/news/23547/guy-mettrick-and-mike-heffner-on-low-codes-future-in-consulting
[17]: https://www.information-age.com/low-code-cios-digital-transformation-123487033/
[18]: https://www.processexcellencenetwork.com/tools-technologies/articles/why-low-code-platforms-could-be-the-new-normal
[19]: https://www.101ways.com/2019/08/16/is-low-code-development-a-threat-to-software-engineering/
[20]: https://www.zoho.com/creator/decode/low-code-platforms-the-digital-transformation-essential/
[21]: https://www.ongoframework.com/blog/the-rise-of-low-code-platforms-in-mobile-app-development.html
[22]: https://www.smartsheet.com/all-about-low-code-platforms
[23]: https://www.progress.com/blogs/hype-vs-reality-are-low-code-platforms-the-right-approach
Magento 2 Vs. Shopify – Comparative Study
With the release of Magento version 2.0, Magento has upgraded their technology base to be an ideal solution for all business sizes. On the other hand Shopify recorded their highest growth in the recent times. Shopify is an easy-to-use way for anyone to build a store. As it is a SaaS based model, customers have to pay a monthly fee to use it, and it’s capable of supporting both beginner and high-volume stores.
For retail and ecommerce players, choosing the right online store platform is incredibly important. This sets the stage for a successful, or unsuccessful, ecommerce business. Shopify and Magento are often pitted head to head in the race for the best ecommerce platform, although they are really completely different. We’ll understand how Magento and Shopify are different by focusing on the new features of Magento 2.
Pros of Shopify
Shopify is a software-as-a-service (SAAS), meaning users pay a monthly subscription fee to access the Shopify software. 1) Basic $29/month 2) Pro $79/month3) Unlimited $179/month By paying more per month, Shopify users are able to access more features like abandoned cart recovery, gift cards, and advanced reporting. Companies that are using shopify can engage an agency for the full blown activities right from idea to development to marketing as the development efforts are less when you compare with Magento Shopify platform is known for its speed and scalability on products
Pros – Magento 2
Magento is the most commonly used ecommerce platform. As per google analytics, they claim 14% of the top million sites Magento uses PHP and it is an open source platform. Open source means the source code is freely available and can be modified. With Magento, template code can be altered to suit specific store needs, while with Shopify, it cannot. Magento has over 5,000 add-on extensions (free and paid) which gives the advantage when it comes to capabilities. The Magento 2 upgrade in theme development has drag and drop visual editing. This allows non-coders and coders alike to create colorful sites in no time.
Cons of Magento 2
With Magento 2 at the helm, Magento users may definitely need to enlist full-time services of a developer to set up and manage the store, so this must be factored into potential costs. With the release of Magento 2, it’s not as clear if the speed of the platform is increased. You have the cut-off timeline of June 30th to upgrade it to Magento 2. With the distress times, many users may not afford to purchase Magento 2 licenses or hire developers to upgrade it to Magento 2. Even for open source community, it will be a costly affair
Cons of Shopify
Shopify uses Liquid as the coding language. This makes Shopify a fine solution for simple stores, but not ideal for more complex ones with specific advanced functions that require changing the source code. Shopify charges transaction fees for payments made through external payment gateways like PayPal, Braintree, and Authorize.net. Shopify has the limited community contribution and it is still evolving
Conclusion
Are you planning to create a quick store to handle 100 products? Or do you want to migrate your Magento 1 to 2 for 100 products? Shopify may best suit your needs. If you’re looking to develop an online store with unlimited potential with omnichannel, PWA and others, then Magento is likely better.
Future Of Marketing
Marketing is about to change forever, at least advertising is about to change. Why? Since consumers behaviours are changing in pretty dramatic ways. We expect at least many of those changes will spill over into Business-to-business promotion practices as well.
Here are a few of the changes to which you’ll need to accommodate so as to acquire hearts and the minds of today’s customers.
Brand & Customers
Brand and your product have to be authentic. Peer-to peer guerrilla advertising is crucial to success. Offline and online worlds have blurred, use both. Brand loyalty is uncontrollable; brand passion is more powerful than ever before in the past.
Connect the dots - customers
Customers are people. What works to motivate and connect with customers is a part of the way in which they approach the products, the brands, and the companies with which they interact both from their personal and from their business lives. For instance, we have all witnessed the impact of Amazon.com, Schwab.com on Business-to-business process. Our customers expect us to be capable to interact with our activities 24 x 7 across channels and touch points with great consistency.
Tweens – The new world decision makers
Tomorrows adult and business advertising landscape will be shaped by tweens, who may have lived for many Years from the virtual worlds created from EverQuest, Entropia, Sims Online, Star Wars Galaxies, Lineage, and several other multi-player fantasy worlds. They'll be accustomed to creating their very own personas with brands to match. They'll want to shape their environments, interact with others continuously, and co create their manufacturer experiences, both offline and online.
Last word
The Client Revolution carries on, but it's about to shift into hyper drive.
Digital Marketing – SEO
‘SEO’ is a word that has become very common in today’s online world. But despite its popularity, very few actually understand its concept!
SEO stands for Search Engine Optimization. It is the process of getting traffic for a website through organic, editorial and organic search results on various search engines like Google, Yahoo, Bing, AskMe etc.
To be more thorough, all search engines have primary search results where content is shown after ranking. This ranking is based on what is relevant to the keyword searched by the user according to the search engine’s algorithm.
There is heavy competition within websites belonging to the same industry to be ranked on the top of search engine results. Skilled minds are hired to help them achieve this.
We at Motionify take responsibility to help companies get business through search engines. We are ranked among the top most SEO agency in Chennai.
Our Process happens in these steps.
” We start with the research and analysis. The work differs from client to client and ultimately from company to company. Essentially, for each client, a keyword research will be conducted to find all the ideal keywords searched by the public relevant to their industry. The next step would be the analysing and reviewing of past performances. “
Once the site audit is complete, we decide whether the website needs to be redesigned or the content needs to be rewritten or not.
An important job of any SEO agency is researching the competitors of your client. Only if we know what the competitors have done that have helped them succeed, can we think differently, although along the same lines.
At the end of the day, what matters is making sure that you choose the right agency for you. It is no easy feat to make a company famous through SEO. So it’s very important that the agency you choose is capable of this feat.
Motionify has a dedicated SEO team consisting of an analyst, a Google expert, designer and a content writer.
So, if you are looking for an SEO Agency? We’re the perfect fit for you!