Future Of Marketing
Marketing is about to change forever, at least advertising is about to change. Why? Since consumers behaviours are changing in pretty dramatic ways. We expect at least many of those changes will spill over into Business-to-business promotion practices as well.
Here are a few of the changes to which you’ll need to accommodate so as to acquire hearts and the minds of today’s customers.
Brand & Customers
Brand and your product have to be authentic. Peer-to peer guerrilla advertising is crucial to success. Offline and online worlds have blurred, use both. Brand loyalty is uncontrollable; brand passion is more powerful than ever before in the past.
Connect the dots - customers
Customers are people. What works to motivate and connect with customers is a part of the way in which they approach the products, the brands, and the companies with which they interact both from their personal and from their business lives. For instance, we have all witnessed the impact of Amazon.com, Schwab.com on Business-to-business process. Our customers expect us to be capable to interact with our activities 24 x 7 across channels and touch points with great consistency.
Tweens – The new world decision makers
Tomorrows adult and business advertising landscape will be shaped by tweens, who may have lived for many Years from the virtual worlds created from EverQuest, Entropia, Sims Online, Star Wars Galaxies, Lineage, and several other multi-player fantasy worlds. They'll be accustomed to creating their very own personas with brands to match. They'll want to shape their environments, interact with others continuously, and co create their manufacturer experiences, both offline and online.
Last word
The Client Revolution carries on, but it's about to shift into hyper drive.
Digital Marketing – SEO
‘SEO’ is a word that has become very common in today’s online world. But despite its popularity, very few actually understand its concept!
SEO stands for Search Engine Optimization. It is the process of getting traffic for a website through organic, editorial and organic search results on various search engines like Google, Yahoo, Bing, AskMe etc.
To be more thorough, all search engines have primary search results where content is shown after ranking. This ranking is based on what is relevant to the keyword searched by the user according to the search engine’s algorithm.
There is heavy competition within websites belonging to the same industry to be ranked on the top of search engine results. Skilled minds are hired to help them achieve this.
We at Motionify take responsibility to help companies get business through search engines. We are ranked among the top most SEO agency in Chennai.
Our Process happens in these steps.
” We start with the research and analysis. The work differs from client to client and ultimately from company to company. Essentially, for each client, a keyword research will be conducted to find all the ideal keywords searched by the public relevant to their industry. The next step would be the analysing and reviewing of past performances. “
Once the site audit is complete, we decide whether the website needs to be redesigned or the content needs to be rewritten or not.
An important job of any SEO agency is researching the competitors of your client. Only if we know what the competitors have done that have helped them succeed, can we think differently, although along the same lines.
At the end of the day, what matters is making sure that you choose the right agency for you. It is no easy feat to make a company famous through SEO. So it’s very important that the agency you choose is capable of this feat.
Motionify has a dedicated SEO team consisting of an analyst, a Google expert, designer and a content writer.
So, if you are looking for an SEO Agency? We’re the perfect fit for you!