The Perfect team for you!

” How often have we looked at a video on Facebook or some website and just enjoyed it so thoroughly that we still happen to remember exactly how it went. That is exactly the sign of a good video. It attracts its target audience and creates an impact on them, in whichever order it does. And this is the whole point of a Video Production Company. Anyone that owns or hires a camera can go out and shoot a video today, but not every video shot can be a hit. There needs to be an extensive thought process that happens first. “

An idea has to germinate, the idea needs to be analysed, the treatment figured out, the locations decided, story board drawn, permissions acquired and so much more. But not all of us are exactly cut out for this whole process. And if we haven’t planned it through, it can very easily fall flat. Video production is a big, complex process that not anybody can do.

 

And hence, today, we have video production companies who specialize in this. We have people who can go through the process for us. People, who are trained to do this and can think out of the box and create a video that can cause an impact irrespective of whether they are shooting for the video by themselves or whether they’re using pictures and editing out a video for us. When it comes down to our locality, the simple truth is that there aren’t enough ‘Good’ video production companies in Chennai.

 

While we have a wide variety to choose from, most of them will not be able to give us the satisfaction we want, for whatever reason. But here’s the solution. We’ve got for you the perfect team to make you the best videos you have ever seen, whatever the topic you want us to create about is. Basically, we have at your disposal, a group of high functioning individuals with an undying passion for technology.

 

Here’s the fact, it is easy to imagine what you might be thinking. How many blog posts have we seen like this that say almost the exact same thing.  So, I give you a solution. It’s very simple, you needn’t have read the 350 or so words we’ve written out above, all you need to do at the end of the day, is see this, to believe.

Take a look at the videos we’ve made for our clients and you can easily understand how good we are and how much we will be able to help you out in building up your brand.


10 Video Marketing Content Ideas that Anyone Can Use

Content succeeds when they entice the onlookers. Even so, what’s the point if it is only enticing, but does not offer what the customers want? The cornerstone is to have content on your sites that the customers want. Most importantly, to make sure the content is informative and persuasive.

 

Video as a medium for marketing has become quite popular in recent years and unarguably, from the way it’s flaunting its abilities and people are reacting to it, I can say it’s going to be the way of the future. Marketers have predicted that videos are going to claim over 80% of the overall internet traffic in the next two to three years.

 

Whether it’s a product video, live streaming event, or testimonial, video engages users unlike any other content form. Having a video on your website increases traffic and enquiries.

 

We at Rootsbridge believe in the power of video marketing and recommend it to our clients when its relevant.

 

Here are ten simple content ideas that we have devised for video marketing that any organization can make use of: 

When you’re talking about video marketing campaigns, an effective and proven medium is email. Before you begin the email campaign, you must know the different formats of videos you can use in your email. You must also decide on the objective of the campaign. From then on, you get started with some tried and tested approaches for using videos.

Here are some of the things that you should consider:

  • Welcome email
  • Tutorials and Explainers
  • Videos of your recent events
  • Birthday wishes and holiday greetings


A video jumps out and screams for attention and therefore, is a great way to educate viewers about your brand. They can either be used on your website or any social media platforms. Enrich the content by sharing  your brand origin story, brand values and brand mission that offers a totally new experience to the customers, engrossing them into your story.


Create brief “Thank You Videos,” voiced by any of your company’s top officials for your new customers. He or she has to not only thank the customers for choosing their products but also has to appreciate their thoughtfulness and how you will continue to enhance their experience going forward.


When your prospective clients visit your website, they look for testimonials from people who have already availed your service. They learn about their experience and how the product or service was helpful to them. We recommend not to be content with just written testimonials. You can go a step further to record your customers talk about your business and use it on various mediums from your website to your social media pages.


A great way to send invitations and evoke registrations for forthcoming online seminars (Webinars) and other events is by the way of videos. By making the speaker to record a few minutes video.  Neil Patel, the famous online marketing guru does it effectively. Also, through online video presentations, you can persist in opposition of disorderly, messy inboxes, generate interest in your presentation and attract registrations to your next webinars or live events.


A greeting is the simplest, yet a great way to spread cheers during festive seasons to your target audience. A video e-card is the best way as it engages and entertains your followers as it offers greater personal touch than the traditional cards with just graphics and text. Companies can build robust relationships with existing customers through holiday greetings. It has high brand retention rate too.


People get extremely inquisitive about the products or services they are interested in before buying them. If they’ve decided on buying a product, they’re constantly on the lookout for something better. All this is done to get something they want that’s best and within their budget. Most companies have gained the public’s interest by showing marginal enhancements in efficiency. A few companies in this category include Netflix , Illumina , and TripAdvisor. The knack to generate gripping educational content is in identifying the perfect niche, eyeing on end value to the viewers.


You should do a periodical review of important events, updates, and new happenings in your industry. Embed this news in your “Video about current market,” without including any information about your products or services. You need not even talk about your company in this video. Just focus on information that is useful to the audience. This is another strategy to invite more traffic. Also, there is a possibility for your audience to like your brand.


How about adding a few useful or the most frequently asked Q&As associated with your industry or products in a video format? Surely a good idea. This is one way of improving your site’s visibility in the SERP (Search Engine Result Page) because people search with keywords which are basically questions.


Marketers should utilize the age old, yet recently coined term “Viral Videos” to its full effect. We encounter viral content on a daily basis. It elicits instant reaction and entices us to share it with those we know. A perfect combination and just what’s needed to promote a brand and its message.


So there you go. Video marketing has made its grand entry and is here to stay for a long time. Rootsbridge can help you with commercial videos, viral social based videos, 3D walkthorughs, corporate video & promotional video.

 

Reach out to us and let’s discuss the possibilities – info@motionify.co


video-marketing-_c

How to Use Videos in Marketing: 20 Ideas to Try Today

How to Use Videos in Marketing: 20 Ideas to Try Today

Marketers have begun to realize the importance and influence of videos in marketing. Hence, they very much want to have videos on their websites, mobile apps. social media platforms etc sooner or later. But, when they sit down to accumulate ideas on creating impressive videos and ways to do it, they are lost. With so much out there, it sometimes gets mind-numbing. So we have racked our brains to bring you 20 rational ideas you can make use of to create marketing videos.

When you’re talking about video marketing campaigns, an effective and proven medium is email. Before you begin the email campaign, you must know the different formats of videos you can use in your email. You must also decide on the objective of the campaign. From then on, you get started with some tried and tested approaches for using videos.

Here are some of the things that you should consider:

  • Welcome email
  • Tutorials and Explainers
  • Videos of your recent events
  • Birthday wishes and holiday greetings


A video jumps out and screams for attention and therefore, is a great way to educate viewers about your brand. They can either be used on your website or any social media platforms. Enrich the content by sharing  your brand origin story, brand values and brand mission that offers a totally new experience to the customers, engrossing them into your story.


Create brief “Thank You Videos,” voiced by any of your company’s top officials for your new customers. He or she has to not only thank the customers for choosing their products but also has to appreciate their thoughtfulness and how you will continue to enhance their experience going forward.


Top Videos That Fire Up B2B Marketing

Videos are generating huge traction in the Internet. Leading B2B companies like Cisco, Salesforce, Verisign, Intel and SAP have recognized the impact videos will have on their business and have integrated tens of thousands of videos in their marketing. This is not surprising given the fact that more video was created in the last 30 days than all three major U.S. TV networks combined have created in 30 years.

If you need more reasons to use video in your marketing, consider these:

  • Companies using video enjoy 41% more web traffic from search.
  • 90% of users say that seeing a video about a product is helpful in the decision process.
  • According to Forbes, 59% of executives would rather watch video than read text.
  • According to Implix, an introductory email that includes a video increases click-through (CTR) rate by 96% and open rate by 5.6%.
  • Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO.

My aim with this article is to present you the most popular video formats in B2B marketing.

Explainer Videos

If you sell a complex product you’ll find creating explainer videos worthwhile. Explainer videos quickly tell how your product works, in a simple language using easy-to-understand graphics, animations and other visual aids. You’ll be encouraged to know that animated explainer videos increase conversion rates by 20%, according to Unbounce.


Testimonials

Brands that reinforce product claims through the voice of the customer make a great impression on the viewer. When you make do that using a video – with captivating sounds and arresting visuals – the marketing effect becomes so irresistible. The viewer of the video pictures themselves benefiting similarly, and quickly takes the action that you desire.


Customer Stories and Video Interviews

Also known as visual case studies, these types of videos explore the success of a customer from the viewpoint of a prospective customer or even better, a skeptic. This is the exact situation most viewers find themselves in. They will be eager to know how someone just like them benefited from your product. Make it as honest as you can, and you’ll immediately find your market marching towards you.


Presentations and Keynotes

Companies increasingly record their presentations and keynote speeches on video and put them on YouTube. Watching the CEO or CTO directly on the screen making his pitch gives the viewer a first-hand understanding of the company and its culture. This is way more interesting than reading a corporate press release. No one has the time to read a long report, but a quick video is greatly desirable.


How To Videos

Google reports “how to” searches on YouTube are up 70% year over year. All these people are looking to solve a problem. When you create videos that give them that – a method to solve their problems with your offering – you stand to win. Show how your product solves their problem, how it does better than the competition, or even better – show them how your product makes dealing this type of problem enjoyable.

Pick one video strategy, do it consistently, find what works for you and amplify the results. Just get started now.


When you are alone

You will remember the people more than the place.

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

When you meet fellow travelers, you’ll find they are also filled with a similar sense of adventure and curiosity about the world. Five days of friendship on the road is like five months of friendship at home. It’s the experiences that bond you together, not the place. A rule I followed that worked well: be the first to initiate conversation. I met some incredible people by simply being the first to talk.

Make a radical change in your lifestyle and begin to boldly do things which you may previously never have thought of doing, or been too hesitant to attempt. But once you become accustomed to such a life you will see its full meaning and its incredible beauty.

Travel can be affordable.

Long term travel is different than a luxury vacation. The point is to see the world, not stay in a 5-star hotel. During the trip, I stayed on a strict budget. The goal was to spend no more than $33 per day on accommodations. After a year, I was able to spend only $26.15 per day by booking through HostelWorld and Airbnb. When I wanted to meet people, I’d stay in a shared room at a hostel. When I wanted to be alone, I’d book a private room with Airbnb.

Take the cost of your rent or mortgage + food per month and divide it by 30. This is how much it costs per day to live at home. You will find that it’s possible to travel the world for roughly the same amount. Or, if you live in an expensive city like San Francisco, far less.

English is a universal language.

I was surprised how many people spoke English (apparently 1.8 billion people worldwide). Places where English was less prevalent, I made an effort to learn a handful of words and phrases in the local language. Even though it’s passable, I do desire to learn another language fluently. You can only take the conversation so far when all you can say is: “¿Esto contiene gluten?”

It’s possible to communicate a lot without saying a word. For instance, I left my phone at a restaurant in Chile. I pointed at the table where I was sitting, put my hand to my ear like a phone, then shrugged — 2 minutes later, my phone had been retrieved.

Trust your intuition.

I learned to trust that tiny voice in my head a bit more. When you are alone in a foreign country and your phone is dead, you are forced to trust your intuition. Is this neighborhood safe to walk around? Is this person someone I should interact with? Am I heading the right direction? Intuition is like a muscle. The more you use it, the stronger it becomes. It’s feels like a sixth sense when you’re able to read between the lines of a situation.

The world is endless. The world’s a tiny neighborhood. My fav people are the ones who can hold two impossible ideas in their heads.


Trust in your intuitions

Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.

If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position.

You need to be
true to yourself

Just like every other human on the planet, I have epically awesome days and days when life just turne against me. And while I can’t stand most self-help (see: tired quotes over stock photography on Instagram), sometimes I need a little pick-me-up. And most of the time, in order to get out of a slump (because my brain leans more into math/science than anything else), I need to drop a logic bomb on my ass.

Yes, this is a long article. But here’s the thing — if you’re reading this in your inbox and are already like, “fuck this!” delete it. No hard feelings. If you’re reading this in a browser on a website, and you see how tiny the scroll-bar is because of how far you still have to scroll to get to the bottom, close this tab and go back to 140-character tidbits of advice. Still with me? Phew. Just had to weed out all the folks from points: #1, #4 and #8. Welcome friends, onward we go.

Remember to
never give up

If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position. They kept at it and worked enough so that others started listening. Also know that if no one is watching, you can experience true freedom. Dance in your underwear. Write entirely for yourself. Like there’s a going-out-of-business sale. Find yourself — not in some coming-of-age hippie way involving pasta and ashrams— but in a way that helps you draw your own line in the sand for what matters and what doesn’t. Do what you want to do, just because you want to do that thing. This will build confidence that will come in handy later.

Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.

If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position. They kept at it and worked enough so that others started listening. Also know that if no one is watching, you can experience true freedom. Dance in your underwear. Write entirely for yourself. Like there’s a going-out-of-business sale. Find yourself — not in some coming-of-age hippie way involving pasta and ashrams— but in a way that helps you draw your own line in the sand for what matters and what doesn’t. Do what you want to do, just because you want to do that thing. This will build confidence that will come in handy later.