Steps to Follow When Designing a Mobile App

” Mobile Apps are the trend of the day for today’s generation. We have gotten used to having an app for everything and each day there are more and more things that we need apps for and more and this gives birth to more ideas for mobile apps. “

As complicated as people might think the process is, it can be very easily broken down into simple steps. Mind you though, in no way are we saying that building a mobile app is an easy task, just that the process is nothing to be scared of and giving up on.

Idea

” The first and most important part of creating a mobile app is the idea or sometimes the problem that you are going to solve through your app. “

The-need

“The second step in creating your mobile app is making sure that you need an app for your idea. If you end up making one and it isn’t that useful, then your efforts will have gone to waste.”

Flow-and-features-of-the-app

” The next step is to plan the way the app will flow and how the users will use it. Along with this, you need to make a list of all the features that your app will have. This allows you to get a clear idea of how your app is going to work. You can always do that little bit extra and do this using a wire framing tool. “

Non-core-features

” Another important thing to do is remove everything unnecessary from your first version. All the extra work that you do, save it for your subsequent versions. Rather, in the first one, keep it simple and straightforward. “

Design

” Make sure that you always put the design first. Remember that your design is about how your app will look and how everyone who uses it will experience. Your design is the way you make your app useful! “

Developing-the-app

” In this step, you need to start coding your app. If you’re not well-versed in the subject then go ahead and hire someone who is. “

Analytics

” Next up, do all the analytics; track downloads, user engagement, retention capacity. There are a lot of tools and apps available for this (Flurry, Localytics). Make use of them. “

Feedback

” Before you take your app live, get feedback from random users, friends etc. Service providers like Apptentive helps you with gathering a user group and getting their feedback. This will help you make your app better. “

Features-and-additions

” The final step is to now make your first version of your app better. Now’s your chance to introduce all the new features that you dreamed and planned about. “


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The Basics of UI/ UX

We love UI/UX. We make a living out of it. We are thinking, speaking and doing it every day at office.

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We can go as deep and as technical into this as anyone can. But we don’t want to. Instead, we are going to talk about the bare minimum of UI/UX. Something that gives you a heads up on the topic. Something that helps you to follow a conversation and maybe even participate in it. Because everything these days is UI/UX.

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So here’s the deal, UX is User Experience Design and UI is User Interface Design.

We’ve all looked at an app or a website at some point and felt how amazing it looks. We thought it was aesthetically appealing or that it was well structured, usable, easy to understand or something like that. UI and UX is the process that went on behind creating that app or website.

Basically, UX is about enhancing customer experience and satisfaction.

It improves usability, overall aesthetis and provides satisfaction in the relationship between a product and the user.  UI, on the other hand, deals with the interaction between the machine and the user. It aims at providing effective operation and control of the machine by the user.

To break it down further, UX deals with the experience that people have on the website or mobile app. It deals with where everything is placed, how it looks and how it is designed. At the same time, on a website or a mobile app, there is always a flow that exists. An e-shopping app or we site will lead you to your basket after you choose a product and then on to your payment page. UI deals with this flow that needs to exist.

 

So it is clear that there exists a difference between the two. But more often than not, it is very easy to get confused.

UI-is-a-part-involved-in-UX-design
UI-deals-with-the-interaction
The-UI-is-designed-based-on-the-UX-design
UX-deals-with-the-input-while-UI-deals-with-the-output
UX-deals-with-the-overall-experience


Workplace Of A Designer In Flat Design

The Truth behind a Graphic Design Company

Graphic Designing is a very common term these days. All of us have one opinion or the other about the craft and the companies that claim to specialize in it. But, at the end of the day, not many of us know exactly what graphic designing companies do.

 

Theoretically, Graphic designing is the ‘process of visual communication and problem-solving through the use of typography, space, image and colour.’ This sentence by itself is not that explanative. To be very clear, graphic designing is that process that goes on behind creating something visual, which will either conveys a message or represents an answer! The process as such is what happens when someone creates a logo, an image, a sign and even advertisements or billboards.

Sometimes the design itself is the message.

You can date back graphic designing to the Rock Age and the Stone Age when men drew on the walls of caves. And those cave drawing have today developed to become the 3-dimensional games we see today. And this is one field whose growth, popularity and importance will not stop any time soon!
It is easy to assumed that graphic designing companies simply bring this process to life. But that isn’t the case.

 

Work at a graphic designing company starts way before the actual designing commences. As soon as the client gives them the brief, the company gets the necessary information regarding the idea that the client has for the final product. Right from that moment, the company starts work attempting to create the best possible outcome, while making sure the time frame is adhered to and all the restrictions and requirements fulfilled.

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In this complicated process, a designer or the company as a whole can and most often does come to face several problems and discrepancies. Through it all, it is the responsibility of the company to make sure that the outcome is its’ best version irrespective of individual’s preferences or liking.

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It might sound easy to do, but it is not. At the end of the day, if you have that love for the art, that passion towards making a simple line or an image into a breath-taking logo, or a humongous, head-turning billboard then the work itself becomes the reward.

 

At Motionify, we have figured out the exact way to do just this. Our group of passionate graphic designers make sure that we always are at our best!

 

Contact us now if you believe that we are the right people for you. We believe it!


The Ins and Outs of Motion Design

"Today, motion design is one of the fastest growing fields across the globe. Simple animation or creative posters aren’t enough, people, audience, and professionals alike, are looking for something more. The difference between motion design and animation is very simple.

Motion designing is basically converting a graphic design into a video, giving it dynamicity, a life of its own. Animation, on the other hand, is making characters move to create a video. Both are in fact useful in telling a story or putting a message across to the audience.

 

There is a growing demand for motion design in the world, today majorly because of its ability to enhance a story and tell in the most beautiful, engaging way possible. It makes your product much more attractive and accessible.

 

There are lot of things that come into play when you’re creating a motion design. The timing (for the movements on screen), speed (can’t be too fast or too slow) and of course transitions (should match your character) all play a very important role.

 

But essentially there are also some things you will need to know if you want to make a successful final product.

Basic Animation

While there is the main difference between animation and motion design, in a lot of cases, you can imbibe animation in your motion design

Color Theory

Understanding the colour theory plays a major role. Colours convey feelings and moods and the wrong colour can give off a very different idea that the one you meant.

Graphic Designing

In your motion design, you are essentially bringing graphic elements to life. Knowing graphic designing can help you work better.

Typography

The font you use, its size and readability all play a huge role. You should be able to choose the way your words are presented and allow it to compliment your design.

Creative Thinking

It might be an obvious one, but I can’t go on without it being mentioned. There is no point in doing something in the usual way. You have to be able to think differently and creatively if you want your product to be a success. Be quirky and take risks. It will work in your favour.

Originality

It almost seems like an appealing idea to follow an idea that has already a success. But when you do that, people notice. And this robs you of the genuine response you expect from people. It’s advisable to be original, even if what stems from originality is not as good as something you had seen and got inspired from. At least you can call it your own.

 

In a world that is racing towards a digital era, motion designing plays a huge role. It is one the most interesting fields to work in and experience. At the end of the day, all you need to do is let your creativity flow.

 

The Motion Design team at Motionify. We bring life to your brand story in the most spectacular way possible.


The Perfect team for you!

” How often have we looked at a video on Facebook or some website and just enjoyed it so thoroughly that we still happen to remember exactly how it went. That is exactly the sign of a good video. It attracts its target audience and creates an impact on them, in whichever order it does. And this is the whole point of a Video Production Company. Anyone that owns or hires a camera can go out and shoot a video today, but not every video shot can be a hit. There needs to be an extensive thought process that happens first. “

An idea has to germinate, the idea needs to be analysed, the treatment figured out, the locations decided, story board drawn, permissions acquired and so much more. But not all of us are exactly cut out for this whole process. And if we haven’t planned it through, it can very easily fall flat. Video production is a big, complex process that not anybody can do.

 

And hence, today, we have video production companies who specialize in this. We have people who can go through the process for us. People, who are trained to do this and can think out of the box and create a video that can cause an impact irrespective of whether they are shooting for the video by themselves or whether they’re using pictures and editing out a video for us. When it comes down to our locality, the simple truth is that there aren’t enough ‘Good’ video production companies in Chennai.

 

While we have a wide variety to choose from, most of them will not be able to give us the satisfaction we want, for whatever reason. But here’s the solution. We’ve got for you the perfect team to make you the best videos you have ever seen, whatever the topic you want us to create about is. Basically, we have at your disposal, a group of high functioning individuals with an undying passion for technology.

 

Here’s the fact, it is easy to imagine what you might be thinking. How many blog posts have we seen like this that say almost the exact same thing.  So, I give you a solution. It’s very simple, you needn’t have read the 350 or so words we’ve written out above, all you need to do at the end of the day, is see this, to believe.

Take a look at the videos we’ve made for our clients and you can easily understand how good we are and how much we will be able to help you out in building up your brand.


10 Video Marketing Content Ideas that Anyone Can Use

Content succeeds when they entice the onlookers. Even so, what’s the point if it is only enticing, but does not offer what the customers want? The cornerstone is to have content on your sites that the customers want. Most importantly, to make sure the content is informative and persuasive.

 

Video as a medium for marketing has become quite popular in recent years and unarguably, from the way it’s flaunting its abilities and people are reacting to it, I can say it’s going to be the way of the future. Marketers have predicted that videos are going to claim over 80% of the overall internet traffic in the next two to three years.

 

Whether it’s a product video, live streaming event, or testimonial, video engages users unlike any other content form. Having a video on your website increases traffic and enquiries.

 

We at Rootsbridge believe in the power of video marketing and recommend it to our clients when its relevant.

 

Here are ten simple content ideas that we have devised for video marketing that any organization can make use of: 

When you’re talking about video marketing campaigns, an effective and proven medium is email. Before you begin the email campaign, you must know the different formats of videos you can use in your email. You must also decide on the objective of the campaign. From then on, you get started with some tried and tested approaches for using videos.

Here are some of the things that you should consider:

  • Welcome email
  • Tutorials and Explainers
  • Videos of your recent events
  • Birthday wishes and holiday greetings


A video jumps out and screams for attention and therefore, is a great way to educate viewers about your brand. They can either be used on your website or any social media platforms. Enrich the content by sharing  your brand origin story, brand values and brand mission that offers a totally new experience to the customers, engrossing them into your story.


Create brief “Thank You Videos,” voiced by any of your company’s top officials for your new customers. He or she has to not only thank the customers for choosing their products but also has to appreciate their thoughtfulness and how you will continue to enhance their experience going forward.


When your prospective clients visit your website, they look for testimonials from people who have already availed your service. They learn about their experience and how the product or service was helpful to them. We recommend not to be content with just written testimonials. You can go a step further to record your customers talk about your business and use it on various mediums from your website to your social media pages.


A great way to send invitations and evoke registrations for forthcoming online seminars (Webinars) and other events is by the way of videos. By making the speaker to record a few minutes video.  Neil Patel, the famous online marketing guru does it effectively. Also, through online video presentations, you can persist in opposition of disorderly, messy inboxes, generate interest in your presentation and attract registrations to your next webinars or live events.


A greeting is the simplest, yet a great way to spread cheers during festive seasons to your target audience. A video e-card is the best way as it engages and entertains your followers as it offers greater personal touch than the traditional cards with just graphics and text. Companies can build robust relationships with existing customers through holiday greetings. It has high brand retention rate too.


People get extremely inquisitive about the products or services they are interested in before buying them. If they’ve decided on buying a product, they’re constantly on the lookout for something better. All this is done to get something they want that’s best and within their budget. Most companies have gained the public’s interest by showing marginal enhancements in efficiency. A few companies in this category include Netflix , Illumina , and TripAdvisor. The knack to generate gripping educational content is in identifying the perfect niche, eyeing on end value to the viewers.


You should do a periodical review of important events, updates, and new happenings in your industry. Embed this news in your “Video about current market,” without including any information about your products or services. You need not even talk about your company in this video. Just focus on information that is useful to the audience. This is another strategy to invite more traffic. Also, there is a possibility for your audience to like your brand.


How about adding a few useful or the most frequently asked Q&As associated with your industry or products in a video format? Surely a good idea. This is one way of improving your site’s visibility in the SERP (Search Engine Result Page) because people search with keywords which are basically questions.


Marketers should utilize the age old, yet recently coined term “Viral Videos” to its full effect. We encounter viral content on a daily basis. It elicits instant reaction and entices us to share it with those we know. A perfect combination and just what’s needed to promote a brand and its message.


So there you go. Video marketing has made its grand entry and is here to stay for a long time. Rootsbridge can help you with commercial videos, viral social based videos, 3D walkthorughs, corporate video & promotional video.

 

Reach out to us and let’s discuss the possibilities – info@motionify.co


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How to Use Videos in Marketing: 20 Ideas to Try Today

How to Use Videos in Marketing: 20 Ideas to Try Today

Marketers have begun to realize the importance and influence of videos in marketing. Hence, they very much want to have videos on their websites, mobile apps. social media platforms etc sooner or later. But, when they sit down to accumulate ideas on creating impressive videos and ways to do it, they are lost. With so much out there, it sometimes gets mind-numbing. So we have racked our brains to bring you 20 rational ideas you can make use of to create marketing videos.

When you’re talking about video marketing campaigns, an effective and proven medium is email. Before you begin the email campaign, you must know the different formats of videos you can use in your email. You must also decide on the objective of the campaign. From then on, you get started with some tried and tested approaches for using videos.

Here are some of the things that you should consider:

  • Welcome email
  • Tutorials and Explainers
  • Videos of your recent events
  • Birthday wishes and holiday greetings


A video jumps out and screams for attention and therefore, is a great way to educate viewers about your brand. They can either be used on your website or any social media platforms. Enrich the content by sharing  your brand origin story, brand values and brand mission that offers a totally new experience to the customers, engrossing them into your story.


Create brief “Thank You Videos,” voiced by any of your company’s top officials for your new customers. He or she has to not only thank the customers for choosing their products but also has to appreciate their thoughtfulness and how you will continue to enhance their experience going forward.


Top Videos That Fire Up B2B Marketing

Videos are generating huge traction in the Internet. Leading B2B companies like Cisco, Salesforce, Verisign, Intel and SAP have recognized the impact videos will have on their business and have integrated tens of thousands of videos in their marketing. This is not surprising given the fact that more video was created in the last 30 days than all three major U.S. TV networks combined have created in 30 years.

If you need more reasons to use video in your marketing, consider these:

  • Companies using video enjoy 41% more web traffic from search.
  • 90% of users say that seeing a video about a product is helpful in the decision process.
  • According to Forbes, 59% of executives would rather watch video than read text.
  • According to Implix, an introductory email that includes a video increases click-through (CTR) rate by 96% and open rate by 5.6%.
  • Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO.

My aim with this article is to present you the most popular video formats in B2B marketing.

Explainer Videos

If you sell a complex product you’ll find creating explainer videos worthwhile. Explainer videos quickly tell how your product works, in a simple language using easy-to-understand graphics, animations and other visual aids. You’ll be encouraged to know that animated explainer videos increase conversion rates by 20%, according to Unbounce.


Testimonials

Brands that reinforce product claims through the voice of the customer make a great impression on the viewer. When you make do that using a video – with captivating sounds and arresting visuals – the marketing effect becomes so irresistible. The viewer of the video pictures themselves benefiting similarly, and quickly takes the action that you desire.


Customer Stories and Video Interviews

Also known as visual case studies, these types of videos explore the success of a customer from the viewpoint of a prospective customer or even better, a skeptic. This is the exact situation most viewers find themselves in. They will be eager to know how someone just like them benefited from your product. Make it as honest as you can, and you’ll immediately find your market marching towards you.


Presentations and Keynotes

Companies increasingly record their presentations and keynote speeches on video and put them on YouTube. Watching the CEO or CTO directly on the screen making his pitch gives the viewer a first-hand understanding of the company and its culture. This is way more interesting than reading a corporate press release. No one has the time to read a long report, but a quick video is greatly desirable.


How To Videos

Google reports “how to” searches on YouTube are up 70% year over year. All these people are looking to solve a problem. When you create videos that give them that – a method to solve their problems with your offering – you stand to win. Show how your product solves their problem, how it does better than the competition, or even better – show them how your product makes dealing this type of problem enjoyable.

Pick one video strategy, do it consistently, find what works for you and amplify the results. Just get started now.