Future of Marketing - Video Marketing Trends

Introduction

When we explore the most important aspects of content marketing, from content design to branding, remember that branding is the springboard for your strategy. More and more videos are being expanded into all areas related to video marketing, paving the way for new types of marketing solutions. Embedding this video marketing trend into your own videos will optimize the way you engage your audience with them in 2020.

Data Driven Video

Data-driven video will lead to unbiased and creative optimization. Use the help of mobile video marketing and data analysis experts to provide your marketing efforts with as much information as possible about the current state of the market and the future.


Social Videos

To achieve viral video marketing success, companies should promote their videos on social media such as Facebook, Twitter, Instagram and YouTube. Scan the data of more than 1.5 million video marketers in the United States, including the number of videos used for sales and lead generation.


Video Strategy

If you are willing to invest in video marketing and need help developing a video strategy, contact us today. If you haven’t used it yet, you can start with a simple little video for your brand and use it and move on from there. Before you create and share your videos, you need to try to use these video marketing trends in your online marketing strategy to see the impact.

Technology is constantly changing, and so is video marketing, so you should update your video marketing strategy with the latest video marketing trends. To help your agency keep up with the changes in video content options, we take a look at the various trends in video marketing that we are currently observing. What do you see in light of all the new trends we’re seeing and should you adapt your video marketing strategy to these latest video marketing trends. The inclusion of video marketing in Instagram Stories is one of the favorite trends for the next few years.


Sources:

[0]: https://www.wpbeginner.com/plugins/20-best-free-woocommerce-plugins-for-wordpress/

[1]: https://wisdmlabs.com/blog/sell-wholesale-woocommerce/

[2]: https://www.flycart.org/blog/woocommerce/buy-2-get-1-free-woocommerce-discount

[3]: https://www.cardfellow.com/blog/wordpress-woocommerce-wix-review/

[4]: https://wp-techsupport.com/8-advantages-of-woocommerce/

[5]: https://pluginrepublic.com/woocommerce-hidden-products/

[6]: https://learnwoo.com/woocommerce-plugins-wholesale-price/

[7]: https://blog.nexcess.net/10-reasons-to-choose-woocommerce/

[8]: https://www.cloudways.com/blog/must-have-woocommerce-plugins/

[9]: https://optinmonster.com/best-woocommerce-plugins/

[10]: https://www.bolt.com/blog/best-woocommerce-checkout-plugins/

[11]: https://wpmayor.com/top-5-woocommerce-wholesale-plugins/

[12]: https://www.metrilo.com/blog/private-woocommerce-stores-sell-customer-specific-products

[13]: https://websitesetup.org/woocommerce-online-store-tutorial/

[14]: https://elextensions.com/knowledge-base/sell-on-google-shopping-using-woocommerce-google-product-feed-plugin/

[15]: https://barn2.co.uk/woocommerce-wholesale/

[16]: https://woocommerce.com/products/wholesale-for-woocommerce/


Top 10 reasons why Woocommerce is best For Retailers

The most popular WordPress eCommerce version is WooCommerce, and it is the WordPress – Woo Commerce combo that defines the core of WooCommerce. Woo Commerce is free, but can be expanded to add Woocommerce Analytics, email marketing, CRM, etc. Let’s have a quick look at the top 10 reasons on why WooCommerce is best for Retailers

1

WooCommerce can be used by anyone, so even if you have already managed to get your WordPress site launched and forget to launch it, you will still be able to handle WooCommerce. The modularity benefits retailers using Woo Commerce in two ways: they have the ability to develop e-commerce – specific extensions for Woo Commerce only, and the service providers using it have access to the ability to do e-commerce – specific applications such as Woocommerce.


2

Use the WooCommerce Private Store to ensure that additional parts of your business remain hidden from the public. The method used in this add-on allows B2B users to log into their account and access the private Woo Commerce wholesale area. Use the Wholesale Order Form to maintain the standard Woo Commerce layout for your retail customers and set different prices for wholesale rolls.


3

WooCommerce store owners who, for example, want to offer exclusive products to customers with user accounts may find this option useful. If you need enhanced visibility options to restrict your products to individual users or certain wholesale roles, you must use Woo Commerce Wholesale Pro along with other plugins such as Woo Commerce Protected Categories. For those of you who want to hide other parts of your woocommerce, we recommend using it together with the other plugin for the wooCommerce Private Store, such as the checkout page.


4

If you are selling to both retail and wholesale customers, you may need a way to add a wholesale section to your existing WooCommerce store. If your Woocommerce Wholesale Store (B2B store) sells to retail or wholesale customers, you need to make it available in some way, such as through the Woo Commerce Wholesale Pro plugin.


5

The private shop WooCommerce plugin allows you to hide your entire business so that only your wholesale customers can access it. This plugin also connects your store to your Woocommerce account.


6

WooCommerce integrates with Google’s product feed, which quickly and accurately generates a Google product feed for your WooCommerce store. Several plugins for the Google Shopping Feed are available, making it easy to search for products in the Google Store quickly, easily and easily. This plugin is relatively new, but when used correctly, it is a powerful plugin that gives you a little insight into what you are looking for in the Google Shopping Feed. Add features, including the ability to choose which products you want to display in your WooCommerce wholesale and retail area, and increase the total sales of your e-commerce business tenfold. This plugin can be a great tool for setting up wholesale prices in a Woo store.


7

Price fixing in WooCommerce allows you to set sales across the store so you can select specific categories of products or even brands you want to include. You can set discounts as needed using things like “Get X,” “Buy X” or “Get Y,” set up stores for certain products like “Buy X, Buy Y” and even create coupons with Woo Commerce BOGO deals.


8

Once your WooCommerce store is finished and you have successfully created your products, you can plan how you can use them for sale on Google Shopping.


9

Woo Commerce Checkouts Field Editor is a free plugin that lets you customize the checkout experience for your shoppers. Direct departure from the Woo Commerce plugin allows your customers to skip the shopping cart page and go straight to the checkout. Below you will find an example of an order field for Woocommerce customers that we have created and adapted for order fields for checkout. [Sources: 0, 9, 10]


Sources:

[0]: https://www.wpbeginner.com/plugins/20-best-free-woocommerce-plugins-for-wordpress/

[1]: https://wisdmlabs.com/blog/sell-wholesale-woocommerce/

[2]: https://www.flycart.org/blog/woocommerce/buy-2-get-1-free-woocommerce-discount

[3]: https://www.cardfellow.com/blog/wordpress-woocommerce-wix-review/

[4]: https://wp-techsupport.com/8-advantages-of-woocommerce/

[5]: https://pluginrepublic.com/woocommerce-hidden-products/

[6]: https://learnwoo.com/woocommerce-plugins-wholesale-price/

[7]: https://blog.nexcess.net/10-reasons-to-choose-woocommerce/

[8]: https://www.cloudways.com/blog/must-have-woocommerce-plugins/

[9]: https://optinmonster.com/best-woocommerce-plugins/

[10]: https://www.bolt.com/blog/best-woocommerce-checkout-plugins/

[11]: https://wpmayor.com/top-5-woocommerce-wholesale-plugins/

[12]: https://www.metrilo.com/blog/private-woocommerce-stores-sell-customer-specific-products

[13]: https://websitesetup.org/woocommerce-online-store-tutorial/

[14]: https://elextensions.com/knowledge-base/sell-on-google-shopping-using-woocommerce-google-product-feed-plugin/

[15]: https://barn2.co.uk/woocommerce-wholesale/

[16]: https://woocommerce.com/products/wholesale-for-woocommerce/


Future of Software Development - Low Code Platforms

Introduction

There is a lot of talk about the future of low-code platforms in the open source world, but it is not away from us. Early stage developers develop apps and technology solutions with no programming knowledge, using platforms for developing low-code codes. Citizen developers can use low-code platforms with minimal training to share their business vision and applications. The rise of citizen developers as power users has led to a significant increase in the number of open source projects and the growth of the open source community. Today we look at the future of positioning low codes and code space for the next generation of high-tech applications such as mobile phones, the web and the cloud.


Low code platforms – Need of the hour

By further developing speed and market metrics, CIOs using low-code platforms can achieve a higher return on platform investment. By eliminating extensive encoding, low codes and platforms help bring applications to production faster. They allow users to develop and roll out apps as a viable product, regardless of the growing demands of their business. Low-code platforms allow companies to move from hybrid or even fully native apps to meet the needs of businesses. Projects are reduced from months to weeks or even days, and by accelerating their time to market they can also achieve higher returns.


Market Demand

As demand for low-code platforms continues to grow, developers will find that they will increase to meet this demand. It doesn’t matter if the developers are on board with the change or not; change is the path of least resistance. Where we are now is just the beginning of the new solutions that Low Codes and Platforms will deliver in the future.

The market is very keen to enable business professionals to provide mobile apps to all kinds of people, because there are low-code platforms that are designed for them. As more and more companies rely on low-code for their mobile app development needs, more and more myths will emerge. OutSystems is one of the first and most successful examples of a low-code platform that provides the extensibility required for apps. It is a great example of an open source platform with a high level of support for developers and users.


Minimum Viable Product

A low-code platform can help development teams build cross-platform applications using the same toolkit. As the name suggests, a low-code platform requires niche programming skills to use the platform for immediate business needs. These platforms enable developers to quickly develop viable products (MVPs) and explore new ideas faster and cost-effectively. It is intended to serve as a platform to empower more people to develop the software tools they need to do their jobs more effectively. By building highly customized, scalable and secure solutions, companies can position themselves successfully for the long term.

At the highest level, a low-code platform helps companies to better prepare for a bold future of software development. By using high-level tools such as Java and Java EE, Java development teams can focus more on innovation and meet the needs of the modern company.

Gartner estimates that by 2020, more than 80% of all new enterprise apps in the US will be created with a high productivity tool and low code platforms. It is therefore no surprise that low-code platform is the future of the enterprise app, as it increases efficiency. With COVID 19, low-code platforms like Appian can help companies develop tailored software that can make changes quickly. Unlike platforms that have been developed with other technologies, developers of low-code platforms need to connect their platforms to create more data sources.


Industries that adapt Low code platform

Many other software companies have tried to exploit the need for low-code and low-code platforms. Low code, or “code platforms,” have become an added bonus in addition to meeting business needs and are used in a wide range of industries, from healthcare to financial services to healthcare. Although they cannot completely replace the manual, coding, low-code, and code platforms, they have features that can bring added value to DevOps, such as flexibility, scalability, performance, and flexibility. [Sources: 9]


Conclusion

With a low-code platform, developers can have micro-functionality, also known as a microservice, and without having to avoid using infrastructure code. Code platforms help them meet their own business application needs without having to wait for them. While low-code platforms require a professional developer who can work within the constraints of the platform, the App Creator’s no-coding platform is accessible to business users. Low code platforms are indeed the future of software development

Sources:

[0]: https://www.clariontech.com/blog/how-low-code-development-helps-small-businesses

[1]: https://www.itproportal.com/features/low-code-the-future-or-a-fad/

[2]: https://builtin.com/software-engineering-perspectives/covid-19-future-low-code

[3]: https://medium.com/rintagi/low-code-development-what-to-look-forward-to-in-2020-e3a7802c7ad0

[4]: https://monday.com/blog/builders/why-low-code-and-no-code-are-the-future-of-enterprise-applications/

[5]: https://www.eweek.com/development/low-code-platforms-make-full-stack-development-easier-faster

[6]: https://www.techrepublic.com/article/is-low-codeno-code-the-future-of-application-development/

[7]: https://enterprise-cio.com/news/2017/sep/21/truth-about-low-code-platforms-debunking-myths/

[8]: https://www.cio.com/article/3250490/why-low-code-platforms-are-the-future-of-app-development.html

[9]: https://www.hpe.com/us/en/insights/articles/how-low-code-no-code-platforms-may-reinvent-devops-2007.html

[10]: https://research.aimultiple.com/low-code/

[11]: https://www.bmc.com/blogs/low-code-vs-no-code/

[12]: https://yourstory.com/2018/03/future-proof-low-code

[13]: https://avi.com/blog/low-code-app-development-fad-or-the-future-of-app-development/

[14]: https://dzone.com/articles/low-code-the-future-or-a-fad

[15]: https://en.wikipedia.org/wiki/Low-code_development_platform

[16]: https://www.consultancy.uk/news/23547/guy-mettrick-and-mike-heffner-on-low-codes-future-in-consulting

[17]: https://www.information-age.com/low-code-cios-digital-transformation-123487033/

[18]: https://www.processexcellencenetwork.com/tools-technologies/articles/why-low-code-platforms-could-be-the-new-normal

[19]: https://www.101ways.com/2019/08/16/is-low-code-development-a-threat-to-software-engineering/

[20]: https://www.zoho.com/creator/decode/low-code-platforms-the-digital-transformation-essential/

[21]: https://www.ongoframework.com/blog/the-rise-of-low-code-platforms-in-mobile-app-development.html

[22]: https://www.smartsheet.com/all-about-low-code-platforms

[23]: https://www.progress.com/blogs/hype-vs-reality-are-low-code-platforms-the-right-approach