08 Apr 2017
10 Video Marketing Content Ideas that Anyone Can Use
Content succeeds when they entice the onlookers. Even so, what’s the point if it is only enticing, but does not offer what the customers want? The cornerstone is to have content on your sites that the customers want. Most importantly, to make sure the content is informative and persuasive.
Video as a medium for marketing has become quite popular in recent years and unarguably, from the way it’s flaunting its abilities and people are reacting to it, I can say it’s going to be the way of the future. Marketers have predicted that videos are going to claim over 80% of the overall internet traffic in the next two to three years.
Whether it’s a product video, live streaming event, or testimonial, video engages users unlike any other content form. Having a video on your website increases traffic and enquiries.
We at Rootsbridge believe in the power of video marketing and recommend it to our clients when its relevant.
Here are ten simple content ideas that we have devised for video marketing that any organization can make use of:
In times gone by, videos were extensively used for marketing only by big brands with big budgets. That scenario has significantly changed in recent years, with every small business using videos for marketing to great extent. Marketers use videos because they’re not just helping them create awareness but boost overall conversion rates. Thus, you should impart the basic information about your company – culture, beliefs, operation, value, and ethics – to the fans/followers.
As soon as you introduce a new product into the market, demonstrate how the new product works by the way of a simple video, because the sea of videos adds vividness and life to products. Using video to explain the product will make it clear and obvious. Remember this: story-telling is the key and well made content is a delicacy. More importantly, a short video tempts viewers, because we have a limited attention span. So the sooner you make your message obvious, the better.
A product demo video can help achieve an objective in creating awareness about the product and its features. More so, It’ll help your audience if you include some tips or ideas that go beyond product-centric features. The best example is the ‘How to make/do’ videos by restaurants and food brands. By making cooking and recipe videos they get their customers hooked and through which subtly promote their brand.
When your prospective clients visit your website, they look for testimonials from people who have already availed your service. They learn about their experience and how the product or service was helpful to them. We recommend not to be content with just written testimonials. You can go a step further to record your customers talk about your business and use it on various mediums from your website to your social media pages.
A great way to send invitations and evoke registrations for forthcoming online seminars (Webinars) and other events is by the way of videos. By making the speaker to record a few minutes video. Neil Patel, the famous online marketing guru does it effectively. Also, through online video presentations, you can persist in opposition of disorderly, messy inboxes, generate interest in your presentation and attract registrations to your next webinars or live events.
A greeting is the simplest, yet a great way to spread cheers during festive seasons to your target audience. A video e-card is the best way as it engages and entertains your followers as it offers greater personal touch than the traditional cards with just graphics and text. Companies can build robust relationships with existing customers through holiday greetings. It has high brand retention rate too.
People get extremely inquisitive about the products or services they are interested in before buying them. If they’ve decided on buying a product, they’re constantly on the lookout for something better. All this is done to get something they want that’s best and within their budget. Most companies have gained the public’s interest by showing marginal enhancements in efficiency. A few companies in this category include Netflix , Illumina , and TripAdvisor. The knack to generate gripping educational content is in identifying the perfect niche, eyeing on end value to the viewers.
You should do a periodical review of important events, updates, and new happenings in your industry. Embed this news in your “Video about current market,” without including any information about your products or services. You need not even talk about your company in this video. Just focus on information that is useful to the audience. This is another strategy to invite more traffic. Also, there is a possibility for your audience to like your brand.
How about adding a few useful or the most frequently asked Q&As associated with your industry or products in a video format? Surely a good idea. This is one way of improving your site’s visibility in the SERP (Search Engine Result Page) because people search with keywords which are basically questions.
Marketers should utilize the age old, yet recently coined term “Viral Videos” to its full effect. We encounter viral content on a daily basis. It elicits instant reaction and entices us to share it with those we know. A perfect combination and just what’s needed to promote a brand and its message.
So there you go. Video marketing has made its grand entry and is here to stay for a long time. Rootsbridge can help you with commercial videos, viral social based videos, 3D walkthorughs, corporate video & promotional video.
Reach out to us and let’s discuss the possibilities – firstname.lastname@example.org